Harness the happy: social media video for April Fools’ Day

  • Author HappyHour
  • Category Video Marketing
  • Published

Social media ‘holidays’ are a great way for brands to showcase their personality and start conversations with their audience. Whilst there’s a ‘Twitter holiday’ seemingly every day, Talk Like a Pirate Day anyone? (September 19th if you’re interested) some are certainly more important from a marketing perspective.

April Fools’ Day has become an annual competition between brands to see who can come up with the most inventive, convincing or hilarious way to fool their audience and customers. We highly recommend grabbing a cuppa and taking a look at some of these roundups of cracking campaigns from 2016 and 2017 for some inspiration.

As well as being a great way to inject some fun into your digital marketing campaigns, social media videos are often an opportunity to generate PR, every year the industry and marketing press is full of round-ups of the best April Fools’ Day campaigns, like the ones above.

It’s important to prepare these campaigns so they’re believable and will fool people without being insulting or (too) controversial. Setting up fake product pages, sending out press releases and investing in making the prank seem genuine are likely to ensure your prank gets shared, giving your brand visibility and boosting engagement.

No one knows your customers like you do, so trust your gut as to what they would find funny and relevant, the best pranks tie into the brand and products in a convincing way.

We’ve been working with SunLife for a few years now to produce some of their most successful video pranks. They’ve seen great reach from these campaigns, which brought in new audiences and got them free press coverage.

Beard Insurance was viewed on their website 105k times in one day, with web traffic increased by 400%. This campaign even won 2 awards at the Financial Services Forum Awards as well as being featured in The Telegraph and Look.

Courtesy Pet Cover had 528k views, 1.2k shares and was featured in The Drum.

 While last years’ Guaranteed Sun Insurance brought in 381k views, 78 shares and was also featured in The Drum.

Are you thinking of using video to prank your audience? As specialists in creating quick-turnaround, entertaining social media videos we might be able to help. If you’ve already got an idea, we can help you to bring it to life, or we can come up with something to get people talking. Get in touch to find out more.

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