Moving Pictures, Growing Brands: The Journey to Our New Identity
When we turned 21 last autumn, it felt like the perfect moment to take stock of how far we’ve come – and to think about where we’re going next.
Over the past two decades, we’ve grown from a production house into a full-service TV and video advertising agency, crafting campaigns that help our clients grow and prosper. We’ve built a strong reputation along the way, but we knew we could sharpen our positioning - keeping us competitive in an increasingly challenging landscape.

The Discovery Phase
Our journey began with a deep dive into understanding our strengths, weaknesses, and opportunities. This wasn’t something we could do in isolation. We wanted input from every corner of our business, as well as from the clients who know us best.
Here’s how we did it:

• 121 Client Interviews: We gathered invaluable insights from our clients about what sets us apart.
• Team Feedback: Through an internal questionnaire, we ensured every colleague’s voice was heard and included.
• Senior Leadership Workshops: We ran a series of workshops to distil all the insights into actionable ideas. These sessions focused on:
  • Business goals, mission, and vision
  • Strengths, weaknesses, and USPs
  • Client and colleague survey feedback
  • Competitor research
  • Brand archetypes that best aligned with who we are - The Hero and The Jester! A nod to both our unflappable professionalism, jovial personality and way of working.

Defining Our Positioning
One thing became clear as we explored our identity: TV commercials and video are at the heart of everything we do. This core truth helped us distil our new positioning:
We’re a TV and video advertising agency for brands that don’t stand still.
It’s a statement that reflects both who we are and the energy we bring to every project – our drive to help brands thrive in a fast-moving world.
We then built on this idea with an additional message that captured the essence of what we deliver for our clients:
Moving Pictures. Growing Brands.
Together, these two statements form the foundation of our refreshed brand identity, clearly communicating what we do and how we help our clients grow and prosper.

The Creative Process
To bring our new brand to life, we partnered with Oku and Koop, specialist brand design agencies based in our hometown of Bristol.
They helped us create a vibrant visual identity that reflects who we are today – bold, optimistic, and focused on propelling our clients and their brands forwards.
Using a clever grid system, built using two symbols for sound and vision, we developed a selection of graphics. We also created a simple but energetic and versatile colour palette, and selected two core fonts that bring both character and professionalism.
The final piece was a new website, built using Webflow, to showcase our end-to-end services and highlight the work we’re most proud of.
This rebrand was integrated across all internal, client facing, pitch documents and presentations - encapsulating our new self.

Reflections and Lessons Learned
This rebrand has been a chance to re-immerse ourselves in what we do brilliantly and where we want to focus in the future.
It’s been a rewarding process, and if you’re planning on embarking on a similar journey, here are our top tips:

• Allow Plenty of Time For Each Phase: A project like this always takes longer than you think, especially when you’re balancing it with the day-to-day.
• Get the Right People Involved: A core team, engaged throughout the process, is essential to ensuring alignment and progress. But not too many cooks!
• Trust Your Brand Design Agency: Try to be objective and lean into their recommendations. Otherwise, you risk ending up with something too similar to what you had before or overly compromised and ineffective.
• Keep the Brand Toolkit Simple: A great colour palette, strong fonts, and good use of graphics and imagery are the key ingredients.
• Plan for Web Content Creation: Allow ample time for writing, uploading, and testing – it’s a bigger task than you think.
• Internal comms & integration: Allowing a phase for integrating all the brand assets into everything you do – from email signatures to pitch decks.
• Don’t Forget the Launch Communications: Celebrate all your hard work with a well-planned launch to showcase your wonderful new brand assets.
  ‍

Want to know more about our journey, or how we can help you with yours? Get in touch, we’d love to hear from you!