TV Commercials
TV Commercial Production Company
Specialists in TV advertising since 2003
We don’t just get you on TV.
We get you into the hearts and homes of your customers.
Whether you want to build your brand or get direct response,
our creative stands out on screen and delivers outstanding results.
TV Advertising Agency
- TV Commercials
- TV Sponsorship
- Cinema Advertising
- Direct Response TV Advertising
- Brand Response TV Advertising
- Creative Strategy & Scriptwriting
- Full Production & Post Production
- Clearcast Clearance & Distribution
- Media Buying Support
Our Approach
One partner, from script to screen
We look after your whole TV advertising process – from helping you develop your campaign strategy and coming up with the big idea, through to production, Clearcast approval and distributing the final clocked adverts to stations.
21 years’ experience in every frame
When you work with us, our team becomes your team. So, it’s good to know we’re true TV advertising specialists with over 20 years of history – and everything we’ve learned over the years goes into everything we create today.
Talented producers
We’re hugely versatile and experienced in a wide range of TV advertising production techniques, from Animation and Claymation, to big set live action commercials to super small-scale shoots, and just about everything in between.
TV Advertising
Brand commercials
If you want people to remember your brand, you need to do something memorable. We create brand advertising laced with action, emotion and humour – making sure your brand sticks in your customers’ minds.
TV sponsorship
Sponsoring a TV programme is a great way to associate your brand with your customers’ favourite shows. We can help you find the right partner programme and create a series of idents to activate your sponsorship.
Direct and brand response TV advertising
Want your viewers to take action now? Whether you need more calls, more clicks or more customers, we create DRTV and brand response advertising with a clear message and strong call to action. So you can start generating sales the moment your ad hits the screens.
Engage Every Audience
Cinema advertising
With a captive audience and larger-than-life experience, cinema advertising connects with your customers on an epic scale. We create cinema advertising that delivers maximum impact on the big screen – and you don’t need a blockbuster budget to get started.
Media buying support
In addition to creating standout commercials, we offer expert media buying support to ensure your ad reaches the right audience at the right time. We work closely with our trusted media partners to secure premium placements, optimise your budget and maximise your campaign’s reach and effectiveness.
Script to screen, seamlessly
Because Happy Hour offers full-service creative and production, we’ve got first rate post-production facilities in-house too.
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The Dare To Be You campaign is the embodiment of what Lyle & Scott represents as a modern, progressive brand. We strive to create campaigns that challenge perceptions and have positive impacts on communities.
Happy Hour created an authentic TV ad that I am really proud of and that I believe does justice to our 150-year legacy.
Working with Happy Hour was a great experience. They understood that working on Charity DRTV meant trying to be cost effective, not just keeping costs down.
I hadn't had a great deal of experience with DRTV at the time, but Happy Hour made sure that I was involved throughout pre-production, shooting and editing and could make the important decisions to get the most out of the campaign.
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We found Happy Hour via Google and haven’t looked back since! We briefed the team on a requirement to cost effectively test DRTV for the first time and the results speak for themselves. What we love about Happy Hour is their ability to deliver almost perfect scripts on their first attempt – quite a rarity.
They then deliver a cost-effective solution to a business problem on time and to budget. The people make the difference!
The Power of TV Advertising
TV drives 42% of all web visits
"TV advertising is the single biggest source of web traffic, shown in a 2021 study to deliver 42% of all web visits."
TV makes up 84% of all video ads
"TV advertising accounted for 84% of the video advertising we saw each day in 2022, and 56% for 16-34s."
TV boosts other media by 54%
"TV advertising makes other media work harder, boosting the performance of other campaign channels by up to 54%."
FAQs
How much does it cost to produce a TV commercial?
To produce a TV commercial, costs vary from around £20k for a simple 30 second TV commercial to £300k or more for adverts with bigger costs, multiple locations, well-known faces and soundtracks or advanced visual effects.
To make your budget work harder, creating a suite of TV ads at the same time will always work out more cost effective – not to mention ensuring a strong cohesive campaign for the months, year or even years ahead.
Bigger budgets generally open up more creative possibilities and higher levels of production quality. But brands can create highly effective advertising at any price point.
No matter what your budget is, TV advertising is proven to be one of the most cost-effective ways of growing your brand, with the biggest reach of any media channel.
How much should I budget for media costs for TV advertising?
Media is usually the biggest cost associated with TV advertising. A rule of thumb some advertisers use is the 80/20 split – where 80% of their overall budget is spent on media and 20% on production.
However, this is quite a traditional approach and many brands now spend much more of their budget on production. This is because higher quality adverts are more likely to get shared on social media, essentially earning free media impressions.
At Happy Hour, we work with media agencies to get the most value from your media budget - and we’d be very happy to make an introduction if you don’t have a media agency already.
What are the full costs involved with TV advertising?
To factor in all costs for a TV advertising campaign, you need to allow for your media spend and the cost of creating and producing your commercials.
We'd also recommend allowing additional budget to re-edit your TV commercial to create additional assets such as social media content, digital ads and digital OOH. Using variations of the same content across multiple channels is a good way to get more value for money. Developing an integrated campaign also gets your brand seen by more people in more places.
Depending on the talent used in your ad, you may also need to factor in ongoing usage costs too, all of which will of course be discussed and agreed upfront.
Which TV advertising agency is best?
The three most important factors to consider when selecting a TV advertising agency are quality, experience and cultural fit.
Quality may be in the eye of the beholder, but successful agencies will back up their showreels with proof of effectiveness. The easiest way to spot a good agency is one whose clients stay with them for a long time.
Experience is hugely important as TV advertising requires more specialist knowledge, skillsets and equipment than other forms of marketing.
Cultural fit can be hard to quantify but is often the most important factor. Creating a TV advert is a significant investment – and is more likely to succeed if you’re working with like-minded, passionate and capable people.
Looking for a TV Commercial Advertising Agency?
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