Evlo launch rebrand with 'Your Future, In Your Hands' TVC

We launched Evlo's rebrand with a new animated TV campaign.

Background

Evlo, previously Everyday Loans, is the UK’s number 1 and only branch-based unsecured lender for those in the UK with low or limited credit histories.

They offer a human touch in a digital world when it comes to lending, helping customer build a stronger financial future by empowering them with a personal, human approach and responsible borrowing options.

Challenge

We were tasked with launching a TV campaign for the new brand, showcasing their fresh identity, their products and their approach to lending.

Key to this brief was creating a memorable, integrated creative device that would aid recall and stand out.

This was achieved through our ‘Your Future In Your Hands’ concept, capturing the feeling when those important life moments, previously out of reach, are now possible – and how good it feels knowing that your future’s in hand.