Barcan+Kirby: Showcasing a High Street Law Firm with Personality

Create an engaging online video for Barcan+Kirby, a Bristol-based law firm, to introduce their services and unique company ethos to prospective clients.

‍Challenge

‍To craft a video that provides an overview of Barcan+Kirby’s wide range of legal services while capturing their personality, inclusive practices, and deep connection to the Bristol community. The video needed to convey professionalism and trust while showcasing the firm’s friendly, holistic approach that sets them apart from other solicitors.

‍Insight

‍Barcan+Kirby pride themselves on their ethical approach and their ability to build long-term relationships with clients who often rely on them for a variety of legal services throughout their lives. Their culture and connection to the local community are integral to their identity, making these key elements to highlight in the video.

‍Creative Strategy

‍Produce a two-minute film featuring real Barcan+Kirby staff in candid, natural settings to reflect the firm’s approachable and authentic nature. Use a hand-held, informal filming style to align with their ethos and showcase the local flavour of Bristol with shots of their six office locations and iconic landmarks. Blend these visuals with storytelling to emphasize the firm’s authority, trustworthiness, and community engagement.

‍Results

‍A personality-filled online video that authentically captures Barcan+Kirby’s ethos and services. The film highlights their diverse legal specialisms while offering viewers a feel for their inclusive culture and commitment to the local community. The video’s visuals—including drone footage of Bristol’s residential areas and shots of iconic landmarks—emphasize the firm’s proud local roots. This balance of authority, trust, and personality ensures that Barcan+Kirby stand out as ethical solicitors dedicated to serving their community.