Bringing Claymation to Life: thinkmoney’s DRTV Campaign

A 30-second Direct Response TV (DRTV) commercial for thinkmoney, designed to promote their thinkmoney Credit Card and drive prospects to their website.

‍Challenge

‍Communicating brand values and key product features within a short TV ad is a complex task. Thinkmoney required an engaging and relatable commercial that would appeal to a broad UK audience while generating a strong response.

‍Insight

‍The campaign needed to feel approachable—like a natural conversation between friends. To bring this idea to life in a fresh and memorable way, we introduced Pete and Bob to explore the age-old theory that ‘elephants never forget.’

‍Creative Strategy

‍To make the ad stand out, we opted for traditional Claymation animation, a meticulous and time-intensive process that added a unique charm. This technique allowed the characters’ personalities to shine while giving the campaign a distinctive visual appeal. Directed by Michael Wright, the commercial was filmed in-house at Happy Hour’s studio. The three-week shoot required painstaking frame-by-frame sculpting of the clay models, a testament to the craftsmanship involved. Michael Wright commented, “Working with clay elephants presents its own challenges, but at least they never storm off set! Happy Hour's animation expertise truly brought charm and humour to the characters, making the final product both engaging and memorable.”