QuickQuid: Launching FlexCredit with a Fresh Approach

Create a TV and radio campaign for QuickQuid to launch their new product, QuickQuid FlexCredit, a flexible borrowing solution that offers customers personalised credit limits and adjustable repayment schedules.

‍Challenge‍

To introduce QuickQuid FlexCredit to the market as an innovative, customer-focused financial product that offers greater flexibility and control to borrowers. The challenge was to communicate this flexibility in a way that resonated with QuickQuid’s audience and reinforced the brand’s reputation for providing helpful and accessible financial solutions.

‍Insight

Through extensive research, QuickQuid discovered that customers highly valued flexible borrowing options—particularly the ability to choose loan amounts and repayment schedules. This insight provided the foundation for the campaign, which needed to convey how QuickQuid FlexCredit addresses these needs in a straightforward and relatable way.

‍Creative Strategy

Building on the success of previous campaigns, the new TV ad is set in the fictional QuickQuid Innovations Lab, where the team comes up with creative solutions to meet customer needs. This innovative, light-hearted setting allowed us to showcase the product’s flexibility in a fun and engaging way.The campaign features:

• The QuickQuid Innovations Team testing out humorous and exaggerated product ideas, emphasising the brand’s innovative approach.
• A clear focus on the personalised nature of QuickQuid FlexCredit, with the ad showing how customers can choose the loan amount and repayment terms that suit them.
• The familiar, trusted tone of QuickQuid’s “Helpful Ideas” campaign, maintaining the brand’s identity while highlighting the new product’s unique features.

Filmed with a focus on direct engagement and clarity, the ad successfully conveys the product’s key benefits, positioning QuickQuid as a flexible and customer-centric lender.

‍Results

The campaign has already delivered impressive results, generating strong engagement and positive customer response in a short period of time. The ad has successfully communicated the unique benefits of QuickQuid FlexCredit, reinforcing the brand’s reputation for offering practical and helpful financial solutions. Tom George, owner of Happy Hour, shared: “We’re all really proud of the new campaign—the strategy and creative idea take QuickQuid to a new level. We’re already seeing increased response and engagement in a very short space of time.”