Jane Plan: A Delicious Approach to Weight Loss

Create a 40-second DRTV advert to promote Jane Plan, a leading UK diet delivery service, showcasing its founder, product offerings, and the benefits of its tailored approach to weight loss.

‍Challenge

‍To craft a relatable and inspiring advert that effectively communicates the unique appeal of Jane Plan. The commercial needed to highlight the convenience, variety, and effectiveness of the diet plan while establishing a strong connection with viewers through its founder’s story.

‍Insight

‍Jane Plan’s success lies in its ability to simplify weight loss without compromising on taste or nutrition. The brand’s ethos of helping customers build a better understanding of healthy eating during their weight loss journey provided the foundation for the advert’s creative direction.

‍Creative Strategy

‍The advert was filmed in a local studio with a small, dedicated crew to maintain an authentic and approachable tone. Featuring Jane Michell, the brand’s founder, it offers a behind-the-scenes glimpse into the passion and expertise driving Jane Plan. The commercial showcases:

• Fresh, high-quality ingredients used to create calorie-controlled meals.
• A wide variety of meal options, emphasising customer choice and flexibility.
• Testimonials from happy Jane Plan customers, celebrating their weight loss successes.

Visually, the advert balances appetising food shots with an inviting presentation of the brand’s ethos, creating a snapshot that resonates with viewers.

‍Results

‍The campaign successfully introduced Jane Plan to a broader audience across UK TV and online media channels, driving engagement and brand awareness. It reinforced Jane Plan’s position as a trusted and award-winning solution for sustainable weight loss. Michael Wright, Director at Happy Hour, reflected on the production: “This advert was about more than just showing delicious meals—it was about conveying the heart of the brand. Working with Jane Michell and the team was a pleasure, and we’re thrilled with the result.”