Natco puts customers centre stage with 'You are what makes it'

A fresh new TV ad, designed to keep the brand feeling contemporary and differentiated.

Challenge

To help this food brand stay relevant and contemporary, to widen its appeal and grow market share within the South Asian community in the UK.

Insight

Flavour is one thing, but it’s the people who count: the home chefs, curry lovers, spice kings & queens of the kitchen, and all those who hand down recipes for the family to enjoy.

Creative Strategy

‘YOU are what makes it’ celebrates individuality behind the food.

With family fun at the heart of it, it depicts a modern approach to appreciating the finer ingredients.

Results

A vibrant, energised TV commercial designed to differentiate the brand, inspire and engage multi-generational south Asian communities across Britain. Exceeding sales targets YTD across both independent & national retailers.