GetAgent bring their unique offering to life through TV

A memorable brand message, strong CTA and tongue-in-cheek creative delivered phenomenal results.

Challenge

To help challenger brand GetAgent enter the UK housing market with their unique proposition, offering a smarter way to choose your estate agent.

By providing independent data from the Land Registry, homeowners are able to compare agents, helping them to choose their ideal agent based on critical factors like speed of sale, % of asking price achieved and the number of properties sold in the local area.

Insight

Our research highlighted just how emotionally charged selling a home is, and how strong the appeal is for the seller to have objective independent data to hand when choosing an agent – replacing gut instinct with cold hard facts!

And with over 17,000 estate agents in GB each thinking they’re the best, it’s GetAgent’s mission to help sellers sort the great and the good from… well all the others.

Creative Strategy

By landing a memorable brand message along with a strong CTA of booking a valuation, our tongue-in-cheek creative laid out the ease and simplicity of GetAgent’s service.

Our aim was to help the seller immediately understand the benefit of impartial, accurate and clear performance data by showing the bizarre lengths a couple would go to, to see if their estate agent was as good as they said they were, when all they really needed to do was visit GetAgent.

Results

With our experience of taking challenger brands to new heights and competing with larger established players, we knew our response ad had the right ingredients to stand out in the category and drive awareness.

The results were phenomenal and GetAgent’s ad was recognised for its effectiveness by a panel of industry experts, coming out on top and beating much larger players like Zoopla!

• In the first year of the ad airing we helped secure over 100,000 house valuations
• Valuation bookings grew by 102% in the first 8 months alone
• Phone enquiries reached such a level (176% of target) that the ad was taken off air so that the business could catch up
• The response rate exceeded predictions by the media planners, and such was its success that a further £1M investment was made in the ATL campaign