Yopa solidifies position as Britain’s local estate agent

Challenge

To help hybrid estate agent brand Yopa establish itself as a credible alternative to high street estate agents and other online competitors, and to drive the volume of valuations booked.

Insight

Consumer research panels conducted by Happy Hour highlighted the belief that regional high street agents have more local knowledge vs the online estate agents. We needed to challenge this perception in order to gain credibility.

Creative Strategy

Focuses on “everyday people” delivering the brand name in a variety of regional accents, playing into the ‘localness’ of the creative idea and creating memorable audio.

Results

• A fully integrated, multi-channel, regionalised campaign
• Web visits in regional areas +12% over target
• Valuations booked +22%

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