Happy Hour are pleased to launch our latest Direct Response TV advertising campaign, our first for Age Partnership, the equity release specialists.
The advert, which began airing on UK TV at the middle of June, showcases Age Partnership’s equity release services for homeowners aged over 55. Age Partnership wanted to emulate the success of their existing campaigns but build upon the visual treatment and messaging to create a more engaging advert. They commissioned Happy Hour to help them raise the bar for their communications.
The commercial features a happily retired couple who decide to release the equity in their home to allow them to enjoy their retirement, help their children get onto the property ladder and pay off credit cards and their mortgage. We use a muted, soft toned colour palette to bring a warm, cosy, familial feeling to the advert. These characters should be easily recognisable to many of Age Partnership’s audience. The advert highlights the helpful customer service that Age Partnership provides which includes free quotations and home visits, ensuring they can fully explain the process to interested potential customers.
We filmed it on location in Bristol and had a great time using a drone to get the overhead shot for the opening.
- Happy Hour produced 2 x 60 second ads and 4 x 40 second versions
- Directed by Jason Edwards and edited by Mark Marlow, the DOP was Mark Stubbs and the producer was Jake Gorton
Age Partnership are award winning providers of retirement income services who have been helping people fund their retirement for over 10 years.
Our expertise in DRTV commercials production and Brand Response TV, allows us to connect your brand with new potential customers. To find out more, or to discuss your project with the Happy Hour team, call us today on 0117 929 9797 or feel free to get in touch by email.