From DRTV to Brand Response: The Evolution of SunLife Advertising

This commercial started to take the brand from straight DRTV advertising to occupy more of the Brand Response TV space – whilst keeping all the response mechanisms and CTAs in place.

The advert was filmed in a beautiful Bristol location, with plenty of room for all the crew and a dedicated ‘video village’ room for our SunLife client to enjoy.

In post-production, several TV durations were created – 40 / 30 / 20 – alongside edits for YouTube and online media.

It scores highly on both of System 1’s spike and star ratings, with a story around family connection, intimacy and emotion driven through the close-up visuals.

One of many ads we produced for SunLife’s internal creative team, it’s now been running for over 4 years as one of SunLife’s most successful control adverts.