Animal Friends Insurance (AFI) are back on TV screens in a new series of animated adverts put together by the team here at Happy Hour. The ads see AFI’s mascots, Girlie the cat and Cracker the dog, back at the vet’s and raising awareness of the rising costs of vet bills.
The new campaign, our seventh stop-motion set for AFI, consists of two 30 seconds spots supported by four 10 second ads. Girlie and Cracker visit the vet because Cracker has a bad stomach; their vet is a mole with stereotypically terrible eyesight, leading to some amusing misunderstandings as he attempts to treat a nearby hat stand instead of Cracker!
The ads are designed to make consumers aware of the significant increase in vet’s bills over the last few years (prices are up over 40% on average!) – and that both accident and illness can set you back hundreds of pounds if you’re not covered.
The 10” spots also launch two new facets to the AFI offering – that you can now pay by PayPal (or “PetPal” as Cracker calls it), and that you can get a free Girlie or Cracker toy when you buy direct from AFI.
Animal Friends was established in 1998 and is one of the UKs largest providers of pet insurance covering over 400,000 cats, dogs and horses. The company was formed by Elaine Fairfax as a way to raise money for animal charities, a mission which is still at the heart of their business today.
We’re experts in stop-frame animation production, so if you’re looking for TV commercials as distinctive and memorable as AFI’s, we’d love to hear from you. Call us today on 0117 929 9797 or send us an email and we will get back to you. And in the meantime, check out some of the ads in the new AFI campaign below.