Animal Friends' first TVC in their new brand identity
Project
A brand new look and feel, that celebrates pets and their owners while majoring on their animal centric USP.
Challenge
We’ve been partnering with the wonderful Animal Friends in-house team on their TVCs for the past 13 years, supporting the evolution of the brand from creating their original claymation commercials, to live action, to this latest new blend of live action with animation.
Insight
To connect with animal-loving pet owners more emotionally, we wanted to celebrate the special relationship between owners and their pets, as well as highlight that every policy also contributes towards significant donations to animal conservation and welfare charities.
Our Role
- Creative Production Partner
- Live Action Shoot on Location
- Filming With Animals
- 2D Animation
- Editing
- Full Colour Grading
- Sound Design
- Clearcast Approval
Creative Strategy
All shot in a single day in Bristol, we captured footage and stills of real Animal Friends colleagues with their pets, celebrating the very real and special relationships that exist between them.
This was balanced with the brand’s unique offering to their animal-loving customers – that every policy enables them to give back millions to animal welfare and conservation charities.
Using a blend of live action, stills, animation and motion graphics we created the 30″ TVC, alongside a radio ad, all in keeping with the brand’s new identity.
%20(1).webp)
Results
Happy Hour are a pleasure to work with and have a collaborative, professional approach. They’ve helped us to evolve our brand across our TV advertising channels by creating unique and memorable commercials. They’ve used their creativity and knowledge to help us to engage with pet owners and bring our brand to life.
Janfranco Caro, Head of Brand and Creative, Animal Friends Insurance
.png)
%20(1).png)
.png){kind=logo}
%20(1).png)
.png){kind=logo}
.png)
a%20(1).png)
.png)
.png){kind=logo}
.png)
.png)
.png){kind=logo}
.png){kind=logo}
.png){kind=logo}
.png){kind=logo}
.webp)
.png)
.png){kind=logo}
.png){kind=logo}
.png){kind=logo}
.png){kind=logo}
.png){kind=logo}
.png)
