Happy Hour Productions

Expertise / YOUTUBE ADVERTISING Production

YouTube Video Advertising Production

We create YouTube adverts that drive response, drawing on years of experience creating TV advertising for market leading brands.

A response agency that understands YouTube

Happy Hour’s 19+ year track record of producing response advertising for TV gives us an edge when it comes to YouTube campaigns. Our team are experts in a variety of techniques and tactics to engage viewers’ attention and make every second count, this experience which proves invaluable when we are designing YouTube adverts for our clients.

We’ll look after the whole process, from taking your brief to researching audience, through to scripting, pre-production, shooting (or animation) and all post-production.

At Happy Hour, we’re big believers that one size does not fit all; there’s a creative execution to fit each audience type we are targetting, also depending on where they are in their purchasing journey.

Looking for the right strategy for a YouTube campaign?

Happy Hour are great to work with, very professional and proactive in their approach to working, offering up good ideas and solutions on how to achieve our project goals.”

Gita Luz, Fundraising Manager, British Red Cross

YouTube can absolutely work as a response advertising channel. However, many brands just repurpose other It’s worth having the right creative strategy however, and not just repurposing TV advertising or other video content. YouTube works best when putting the right content in front of the right consumer at the right time during their customer journey.

We are used to strategizing multi-layer YouTube campaigns, where different creative targets the consumer at different stages of their awareness and interest in the production or service.

We also consider different audiences, and their mindset when the advert is impressed on them.

All of this goes into designing creative that is fit of purpose on YouTube.

Of course, great creative is also a must to show your product in its best light and deliver the best return on your YouTube advertising spend. Most ads on YouTube are skippable after six seconds, so to capture your audience’s attention in that time requires compelling visuals and messaging.

Tailoring video marketing for YouTube audiences

The great advantage of advertising on YouTube is that every campaign can be highly targeted, monitored and optimised in real time. The Happy Hour team are experienced at turning round multiple versions of content quickly – to enable different creative executions to be targeted to different audiences – maximising the effectiveness of the commercials.

Content production for your YouTube channel

We also produce content for brands looking to grow their YouTube presence organically – this can include helpful video content, such as explainer videos, tips and how-tos, interviews and product demos. Short or long, animated or filmed, we can create videos that both show off your product and keep your audience engaged from start to finish.

Ready to start advertising on YouTube?

The YouTube advertising specialists

Whether it’s your first time trying YouTube advertising or you have a few campaigns under your belt already, Happy Hour’s team of creatives, producers and strategists can help guide you through the process of building a successful campaign. We love YouTube as an advertising platform – get in touch and we’ll show you why!

Video Showreel

YouTube Advertising

Projects as diverse as our clients

We have a huge back catalogue of work going back 17+ years.

Whatever your business sector, odds are we’ll have experience producing video or advertising for it.

From retail, to gaming, financial services, charity, to property – we’ve done it all, and some.

To give you an idea of how broad our range of clients are, we’ve worked with big names including Danone, Nationwide Building Society, Nestle, Lloyds TSB, Zurich Insurance, Hampson Aerospace, Guide Dogs for the Blind, Great Ormond Street Hospital, Very.co.uk, Tourism Ireland, AIP Aerospace, Walkers, Jewson’s, Nokia... to name a few.