There is so much happening online now, people can easily get distracted before reaching the end of your newsletter, so a video alternative is a great way to keep people engaged. They can include all of the types of message you normally send out, such as new products, case studies and corporate social responsibility messages. All of these stories can be told with an added dimension through video, such as when you're advertising an event you can include footage of rehearsals or past events so people really know what they've got to look forward to.
Video newsletters are also perfect to watch on mobile devices where reading can be frustrating and are easily shared through your social media profiles. They can still be sent out as part of your normal newsletter and uploaded to your website, to make it more visually enticing and interactive.
If you want to spice up the content to your mailing list and drive traffic to your website, give us a call on 0117 929 9797 to talk about ideas for your videos.
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