Toolstation hits 57% ad recall with 'Helping Hand'
Results
+57%
57% of viewers recalled the ad
+24%
24% year-on-year growth following launch
+23%
Brand awareness increased by 23%
From an online ad to standout ATL advertising, we developed the personality of one of Britain’s fastest-growing hardware retailers.
Challenge
In a category with little brand differentiation between competitors (Screwfix / Wickes / Travis Perkins), there was an opportunity to create an ownable position in the market for stand-out and brand awareness.
Our Role
- Brand Strategy
- Research
- Brand Character Development
- Animation
- Integrated Asset Production
Insight
“Savvy Grafters” need a brand to rely on for everyday supplies, no matter how big or small, no matter what time of day, or the type of job. Toolstation is the brand that can own the position of “Your best mate for the job”.
Creative Strategy
We created Toolstation’s ‘Helping Hand’ – a powerful and highly adaptable brand device.
The ‘Helping Hand’ played the hero in numerous storylines, resulting in a fully integrated brand and tactical campaign that translated a product into a memorable and versatile brand asset.
.jpg)
%20(1).webp)
We created Toolstation’s ‘Helping Hand’ – a powerful and highly adaptable brand device.
The ‘Helping Hand’ played the hero in numerous storylines, resulting in a fully integrated brand and tactical campaign that translated a product into a memorable and versatile brand asset.
We have worked with Happy Hour for years now and are impressed with the creativity, professionalism and work rate of the team.
With our most recent campaign, the culmination of a brand repositioning project with Happy Hour, the team were able to bring alive the Toolstation brand creatively. The new campaign gives a great visual representation with the introduction of the Toolstation ‘helping hand’ as well as telling our customers about our key messages in a fun engaging way.
John Meaden, Marketing Director, Toolstation
.png)
%2520(1).png)
.png){kind=logo}
%2520(1).png)
.png){kind=logo}
.png)
a%20(1).png)
.png)
.png){kind=logo}
.png)
.webp){kind=logo}
.png)
.webp)
.png){kind=logo}
.png){kind=logo}
.png){kind=logo}
.png)
.webp)
.png)
.png){kind=logo}
.png){kind=logo}
%20(1).webp){kind=logo}
.png){kind=logo}
.png){kind=logo}
.png)
Newsletter Sign-up
Big ideas to keep your brand moving
.png)
.png)