Trinny London demystifies skincare with new TV campaign

Founder fronted beauty commercial to launch new product range and drive online sales.

Challenge

Following on from an initial 30” commercial promoting their Match2Me Makeup Technology, Trinny London approached Happy Hour for a new ad to promote their skincare range.

It needed to sell the features and benefits of the Match2Me Skincare Technology and encourage people to visit the Trinny London website.

Insight

The ad needed to capture their philosophy that skincare shouldn’t be complicated.

And it needed to feel consistent with the look and feel of the brand so far – and build on its success.

Creative Strategy

Through our understanding of the brief and the brand we devised three creative pillars that informed the script through to the execution:

• Simplicity: that the Match2Me UI is simple to use, with the ad navigating the audience through skincare buzzwords and myths.
• Quality: that the products are the stars, beautifully packaged and highly rated.
• Trust: based on Trinny’s reputation and that she works with skincare experts to create high quality, effective products.

Founder Trinny Woodhall is the face of the brand and therefore needed to feature prominently, whilst the script needed to strike the perfect balance between showing the skincare products and the Match2Me online consultation.

Results

Trinny’s natural delivery played perfectly into the effortless nature of discovering just how easy it can be to have sensational skin, thanks to Trinny London’s Match2Me Skincare Technology.

Our 30 second TV ad ran for an initial 6 month period, airing on over 100 channels across 14 sales houses including SKY and a wide range of music and movie channels throughout the UK as well as in Australia.

Media has been continually extended and it’s still airing in rotation, continuing to drive web traffic and deliver sales.