Healix launches new healthcare app with explainer video

A B2B explainer video, designed to engage SMEs with a new challenger brand health insurance offering.

Challenge

To create a B2B explainer video to support the launch of ConneX, an app based employee healthcare service, targeting businesses with 10—150 employees and positioning ConneX as a cost effective alternative to PMI.

Insight

Make it easy for senior SME decision makers to understand the challenger brand proposition and benefits, versus the bigger more conventional and more expensive PMI market leaders who’ll also be targeting them.

Creative Strategy

Working to tight timings we developed a cost effective live action & motion graphics approach that would bring the brand to life and allow the audience to feel connected, with real people from Healix:

• Featuring a celebrity presenter speaking directly to camera, filmed in Healix’s Bristol Head Office, adds a personal yet premium feel
• Graphically we brought the Healix swirl front and centre to the creative execution – animating it to strengthen the branding and also to house curated stock footage, delivering a stylised & fresh approach
• A simple graphical walk-through of the ConneX app demonstrated the ease of use and benefits

Results

A clear engaging B2B Explainer video, including cut downs for socials, PPC and PR – delivering increased engagement and web visits to find out more and buy direct.