Dave Gorman’s Modern Life Is Goodish: A Quintessential Title Sequence Journey

Create the animated title sequences for Dave Gorman’s critically acclaimed series Modern Life Is Goodish, spanning series 1-5 and evolving the creative vision with each new instalment.

‍Challenge

‍To visually encapsulate the series’ exploration of the quirks, complexities, and absurdities of modern life. The title sequence needed to reflect Dave Gorman’s unique comedic style, blending wit and relatability while keeping pace with the thematic evolution of the show across multiple series.

‍Insight

‍‍Modern Life Is Goodish dissects the everyday chaos of technology, misinformation, and societal norms in a humorous and approachable way. The title sequence had to set the tone for the show, acting as a creative primer for the audience while capturing the overarching theme of navigating a flawed yet fascinating modern world.

‍Creative Strategy

‍For series 1-4, Happy Hour designed an animated, paper-cut-out world featuring Paper Dave navigating a landscape filled with challenges emblematic of modern life: mobile phones, spam, social media, and CCTV. From peeling himself out of a paper laptop to walking through a theatre door, the sequence was crafted in CGI as a seamless one-shot animation.

For series 5, the concept evolved to reflect the growing complexity of modern life. The new sequence expanded the visual language with more intricate animations, sharper satirical nods, and updated motifs to match the series’ matured tone. The continuous journey of Paper Dave retained its charm while integrating fresh elements that echoed the latest cultural touchpoints.

‍Results

‍A series of iconic title sequences that became synonymous with the show’s identity, setting the stage for Dave Gorman’s comedic explorations of the absurdities of contemporary life. Each iteration was met with widespread acclaim, contributing to the programme’s ongoing success and appeal.

Dave Gorman’s long-standing relationship with Happy Hour exemplifies the power of collaboration in producing innovative, engaging content.