Bluebird Care drives brand growth with debut TV ad

A hard-working DRTV advert for Bluebird Care’s TV debut.

Challenge

For their first ever foray into TV advertising Bluebird Care, an elderly ‘care in the home’ provider, wanted a warm, informative advert that showcased their wide range of services. From popping in to help a few times a day, to companionship, to full live-in care, Bluebird Care does it all.

They also had the goal of reaching a new audience of the families of people who might need Bluebird Care’s in-home services.

Insight

Often Bluebird Care’s buyers have a sense of guilt about not being able to care for their loved-ones due to busy lives, distance away from them, all exacerbated by the pandemic.

Creative Strategy

Our creative needed a warm and reassuring tone.

We developed scenes of the carer providing care, conversation, companionship, playing games and keeping in touch with the family – via FaceTime of course! All to demonstrate how a Bluebird Care carer becomes part of the extended family. Bluebird Care’s own Marketing Director even appeared in the ad.

The messaging also speaks directly to the relatives on those needing care and emphasises that Bluebird Care understands and supports families.

Results

The TV campaign was supported with nationwide digital, social and a Pay Per Click campaign. As well as creating and producing the advert, Happy Hour provided a one stop shop, which included the media buy and social media assets.

• In the first month of airing Bluebird Care saw an increase of new visitors to their website of 27% as well as significant rises in visits from their target audience.
• They also saw an uplift from their PPC campaign, organic traffic, and social media. So it’s safe to say, we’re pretty chuffed with this one.