Expertise / DRTV

Direct Response TV

Truly effective direct response TV campaigns that deliver results, on brief and on budget.

DRTV Commercial Production

Effective advertising starts here

Our DRTV campaigns have helped build challenger brands into market leaders, and helped market leaders to solidify their position.

We’ve worked with some of the largest direct response TV advertisers in the UK and our experience spans a wide variety of sectors, from financial services, to charity, retail, gaming, fintech, online services and many more.

We design insightful creative that can build brands and drive response, as well as hardworking direct response TV adverts. Whether it’s a debut DRTV commercial to test that TV works for you, or you need to step up and find that point of difference in your category, we can develop the right creative for your brand's position in its journey.

We have helped many leading response advertisers achieve their targets, and often exceed them. But please don't just take our word for it, have a read of our client testimonials.


We know response TV production (so you don’t have to)

Happy Hour are a pleasure to work with and have a collaborative, professional approach. They’ve helped us to evolve our brand across our TV advertising channels by creating unique and memorable commercials. They’ve used their creativity and knowledge to help us to engage with pet owners and bring our brand to life.

Janfranco Caro – Head of Brand and Creative, Animal Friends Insurance

The Happy Hour team excels at developing ads that drive response. From brand strategy, to creative concepting, to post-production execution, the team constantly asks, "what will create the most volume for the business?" As a result, we've seen a 48% increase in direct response website visits since launching our campaign! This improvement is despite a high frequency media buying strategy, which could easily lead to creative tire. Thanks to Happy Hour's experience, we have maximized our TV spend and created an effective campaign to drive our business forward.”

Jihane Bouchareb, Senior Marketing Associate, Enova Financial

We’re an extremely experienced response TV production company. Our creative experience spans over 15 years of producing brand and response TV for some of the UK’s largest advertisers, and our production expertise covers both live action filming and animation.

We’re set up to produce DRTV commercials with a speedy turnaround if necessary. Plus, our TV campaign production process is all-encompassing. So from creative strategy, to concepts and scripts, to Clearcast handling and distribution to stations, it’s all in hand.


Promotion-led response TV? No problem.

Our in-house video and audio post-production facilities are here to adapt creative quickly, enabling advertisers to react to market conditions. Whether you run promotions or offers, or you just need to update content regularly, we are used to quick turnaround requests to update creative and get it back on air quickly.

AB testing DRTV creative? No problem.

We are well-versed in handling response TV campaigns that test different creative against each other, as well as testing different messages and duration versions. We are used to creating multiple executional campaigns and a varied mix of duration and message options. Our substantial post-production resource allows us to do this with economy of scale for our clients.

Direct response videos for social media

Drawing on our traditional DRTV know-how, we also produce direct response marketing videos for YouTube, Facebook, Instagram - pretty much every online channel you can think of, in fact.

We make every second of every video count to help you stop the scroll and engage audiences online in your direct response marketing campaigns.

One size does not fit all in social media, so we write and adapt creative to work as best as it can for each individual social channel, always with the desired response in mind, and targeted to the type of audience in question.


Looking for the right direct response TV agency?

Picking a direct response agency with the right experience in TV advertising can be tricky. Here are some reasons to consider Happy Hour:

  • We have diverse experience across many sectors, ranging from financial services, online and high street retail, gaming, charity fundraising, to consumer goods and food and drink.
  • We are one of the few creative agencies outside London who rank in Campaign Magazine’s Top 40, and one of the only to be response TV specialists – positioning us as one of the leaders for Response TV in the UK.
  • We’ve been delivering successful direct response TV campaigns since 2003.
  • We’ve launched many brands on TV and helped them to become market leaders, with TV as their main customer acquisition channel.
  • Our clients tell us they thoroughly enjoy working with us – which is important too!

Interested in learning more about Happy Hour? Let’s chat. Get in touch via our contact form below or email us:

Let’s chat

Every project and partnership starts with that initial phone call or email.

What you get with Happy Hour
  • Creative agency and production company all-in-one
  • One of Campaign’s top UK creative agencies
  • Top quality TV advertising and video content
  • Highly experienced directors and producers
  • Creative versatility – live action and animation experts
Fancy a quick chat now?
Campaign #33 - Top 100 Agencies 2019
DMA Awards 2011 Gold Winner and Grand Prix Winner
Official Selection
Gold Winner
Grand Prix winner
2018 Shortlisted
Oxford international film festival
Oxford Internal film festival
Raindance film festival