Case Studies / Crohn’s & Colitis UK

Crohn's & Colitis reaches younger demographic with 'No Excuses'

First ever cinema & VoD TV commercial, fully integrated into their existing always on 'Cut the Crap' BTL campaign

Our Role

  • INTEGRATED CAMPAIGN | DISTINCTIVE BRAND TOOLKIT | END-TO-END CREATION AND DELIVERY

The team at Happy Hour are a breath of fresh air for a creative agency… approachable, friendly, helpful and organised! They’re super easy to communicate to and really do listen to us as a client, making the creative process a whole lot more enjoyable. The quality of their creative output is also to a very high standard, and they take pride in taking care of every little detail. A safe pair of hands for any creative job no matter how big or small, we’d be keen to work with them again on another project in the future.

Kathryn Awde, Campaigns Manager, Crohn's & Colitis UK

Challenge

The diagnosis rate of Crohn’s and Colitis amongst 18-34s is low and often delayed – and the charity struggles to engage with a younger audience.

Insight

Symptoms are often brushed under the carpet, and this younger audience would rather take advice from friends and blogs rather than a professional.

Creative Strategy

The creative calls out (literally claxon style) the most frequent examples of self-diagnosis or ‘excuses’ for symptoms, using a very distinctive toolkit of visual and audible assets, while retaining alignment with the wider always-on #cutthecrap campaign.

Results

The TV campaign went on air in late October 2023, delivering an immediate uplift in completions for the Symptom Checker and exceeding the 2023 year end target of 150K to deliver 193k completions – a fantastic 30% increase.

By the end of the campaign in March ’24 the campaign delivered over 250,000 completions of the Symptom Checker, blowing away the final increased target of 220k.

This hard hitting, no nonsense, integrated campaign went live across Cinema, VoD, Spotify, Social and OOH with the following Happy Hour assets:

  • 30” VoD TV ad
  • 30” Cinema ad
  • Spotify audio ad
  • Social video cut downs
  • Bespoke TikTok content
  • Stills for OOH

Thinking of TV advertising for your next campaign? We’d love to hear from you

Crohn’s & Colitis UK: Crohn's & Colitis reaches younger demographic with 'No Excuses' |

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