Blog

A friendly face for Age Partnership’s TV campaign

  • Author Aisha Graham
  • Category Blog, DRTV
  • Published

If you’ve seen the recent TV advertising campaign for one of our long-standing clients Age Partnership, you’ll have spotted a familiar face.

Eamonn Holmes is a stalwart of daytime telly and has had a long journalistic career, a perfect choice to front the Age Partnership campaign.

“The equity release sector still suffers from a lot of misconceptions,” explains Nicola Tyler, Managing Partner at Happy Hour, “so Age Partnership knew it was crucial to have a credible voice fronting their new campaign. The pairing of Age Partnership and Eamonn, a trusted, well-known face, feels like the perfect fit.”

Justin Wysocki, chief revenue officer at Age Partnership said “As a trusted family man of a certain age, Eamonn is a perfect fit for our brand and is instantly recognisable. What’s more, he has been a total pleasure to work with.”

The campaign was produced end to end in our Bristol production agency, with a script that fits Eamon’s authentic, friendly presenting style.

“As house prices are still buoyant but financial security is more uncertain, it’s a good time to reach out to many over 55s who may not have considered equity release before” says Nicola.

“We’re really pleased with the initial results, which show the campaign is already exceeding estimated performance.”

Direct Response TV advertising is a great way to transform new brands into market leaders and help market leaders to grow their market share. We’ve got reams of experience in DRTV advertising production and we love helping mature and new brands alike. If you’d like to discuss how DRTV can help your brand, get in touch.

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