Being an indie creative production agency based in Bristol we have a soft spot for independent businesses… and cider! It’s not every day we get to combine those things which is why we had so much fun creating a brand film for Pulpt – an independent craft cider maker. Pulpt create ‘real ciders for the generation of drinkers who give a sh*t.’
Pulpt are determined to ‘show the world just how great, great cider can be’ and we were determined to show just how great Pulpt is. We crafted a beautifully shot and edited brand video that takes the viewer straight to the heart of the Somerset apple harvest.
Shot on location at Pulpt’s Somerset HQ back in October during delivery of that year’s apples, a punchy soundtrack breaks through the idyllic birdsong and sounds of the English countryside – Pulpt are a cider producer that like to do things differently. Al and Jim who are the founders – and only employees! – of Pulpt feature in the film, telling their brand’s story with genuine pride and affection.
To get the beautiful, glowy shots that remind you of hazy summer days we shot on an Arri Alexa Mini using a Cooke Panchro classic lenses to soften the digital image giving more of an organic feel. We love how the final edit turned out. The whole film was produced through lockdown 2 and 3.
“It was great to be given the opportunity to make a film for such a fresh, exciting brand,” explains Jake Gorton the Director of this brand film. “We wanted to make something that set them apart from the other cider makers and positioned them as a modern, innovative challenger in the sector.
“A close-knit team worked on this film and we were given full creative freedom to come up with something new and engaging that gets across how Pulpt are making cider free from the old stereotypes. It can be different – it can be fresh, innovative and modern!”
The Pulpt team are equally happy with the end result, saying
“We are blown away by it. It looks fabulous, the narrative is impactful …and I think it perfectly captures the essence of our relationship with Pulpt. This will really provide a compelling engagement with potential customers & investors, so I’m thrilled and unbelievably grateful for all the time and hard work and resource the Happy Hour team put into this. And I remember the day very fondly, the team were all amazing!”Pulpt Team
We love getting the opportunity to flex our creative muscles and create interesting films for innovative brands. If you’re looking for a film that tells your brand’s story get in touch to see how we can help.