When the challenger brand GetAgent entered the UK housing market, their proposition caused a huge stir. As a comparison site, they offer people a smarter way to choose an estate agent. But they needed help to get the word out. That’s where we came in, launching them onto TV with a fun, tongue-in-cheek commercial with a memorable brand message.
Our research highlighted just how emotionally charged selling a home is, and how strong the appeal is for the seller to have objective independent data to hand when choosing an agent – replacing gut instinct with cold hard facts! And with over 17,000 estate agents in the UK each thinking they’re the best, it’s GetAgent’s mission to help sellers sort the great and the good from… well all the others.
GetAgent provide independent data from the Land Registry, allowing homeowners to compare and choose their ideal agent based on critical factors like speed of sale, % of asking price achieved and the number of properties sold in the local area.
We produced a TV commercial with a strong CTA of booking a valuation, while our creative laid out the ease and simplicity of GetAgent’s service. Our aim was to help the seller immediately understand the benefit of impartial, accurate & clear performance data by showing the bizarre lengths a couple would go to see if their estate agent was as good as they said they were, when all they really needed to do was visit GetAgent!
With our experience of taking challenger brands to new heights and competing with larger established players, we knew our response advert had the right ingredients to stand out in the category and drive awareness. The results were phenomenal, in the first year of the advert airing we helped GetAgent secure over 100,000 house valuations and the ad has been watched over 250K times online, that’s without any paid promotion. Not only that, but phone enquiries were coming in so fast that the commercial was taken off air so that the business could catch up. We’re also really proud that GetAgent’s ad was recognised for its effectiveness in a recent review by a panel of industry experts, coming out on top and beating much larger players like Zoopla!
We know how daunting launching your brand onto TV can be, but we’re here to help guide and support you through the process from script to screen. If you’d like to know more about our brand and response TV commercial production, get in touch.