We’re thrilled to introduce the new brand response TV ad campaign for Trussle, the online mortgage broker which launched this weekend.
The new creative, by Happy Hour, calls on home owners to do the sensible thing: switch and save on their mortgage.
It opens with Jenny and James, a thoroughly sensible couple who have saved £4,000 a year by using Trussle to switch and monitor their mortgage. Flush from their recent saving, Jenny and James splurge on a rococo style painting of themselves – in thrilling and spontaneous defiance of their usual sensible selves.
The campaign is aimed at home owners, encouraging them to switch and save on their mortgage. By sparing two minutes and signing up to Trussle’s free mortgage monitoring service, borrowers can check if they’re on the right mortgage product and relax knowing that their mortgage is being proactively monitored.. Trussle will alert home owners and guide them through the switching process when the time is right.
The ad was filmed in Bristol, directed by Michael Wright with all production and post-production handled in-house.
Nicola Tyler, Managing Partner at Happy Hour, said, “From first meeting the Trussle team, it was immediately apparent what an innovative, forward-thinking brand they are and we are delighted to be working on the new TV advertising creative.
For Happy Hour the challenge was clear: as an agency specialising in brand response TV, it was our job to balance the personality of the brand itself with a clear focus on customer acquisition.
Getting stuck into the brief, we recognised that getting a mortgage or remortgaging can feel like a dark art, often laborious and difficult to navigate. Trussle provides the antidote to this, the better way, the more sensible way, and so the idea for the “sensible” campaign was born.”
Ishaan Malhi, CEO and Founder of Trussle, added, “There’s still too much complexity across the industry which doesn’t make it easy for home owners to understand how and when to switch their mortgage. The traditional process is outdated and millions of people are losing out financially, and emotionally as a result.
There are over 2 million borrowers who could be saving today by switching to a better deal. We’re on a mission to make the switching process transparent and simple, removing the barriers that have previously existed and helping people save money in the process.
Our TV ad shows just that. Switching with Trussle is the sensible thing to do with your mortgage. Every home owner should do it.”
If you’d like to learn more about how response TV advertising could boost your brand, and how we might be able to help, get in touch today.