Creating winning conference films? Child’s play

  • Author HappyHour
  • Category Video Marketing
  • Published

Exhibiting at conferences is all about standing out from the crowd, drawing attendees to your pitch and leaving a lasting impression that makes sure your leads get in touch. This is where a great conference film can help.

For the third year in a row Anana partnered with us to create a fun, memorable video for the product demo competition at the Genesys CX18 conference in Nashville.

Previously we’ve created videos using a miniature set and a cast of toys but this time Anana wanted to step things up a gear with a live action shoot – child’s play!

The brief for the video was simple; it needed to be fun, attention grabbing, clearly showcase what Anana’s Customer Experience solutions can do, and be something that would get the conference goers talking after they’d seen it. We think this certainly fulfilled the brief. 😉

The video came second in the competition in Nashville and when the team at Anana used it at a recent event in London it “went down a storm” generating loads of interest and fantastic leads.

Our previous Anana videos were shot in-house in our own studio but as this one featured real Anana staff we filmed it at their HQ, just outside Bristol. A shoot involving children and slime might sound like a recipe for disaster but luckily we’ve got nearly 15 years’ experience that covers everything from underwater filming to persuading pets to perform on camera.

The Director Michael Wright explains “we wanted to take viewers on a great Anana adventure that was both funny and epic in an ‘X Men’ meets ‘Thunderbirds’ kind of a way, but still communicate what Anana is all about in terms of streamlining customer experience. The Anana staff did a great job taking part in the film and their performances and their kids’ performances really bring the story to life. The trickiest moment was when the Anana kids crashed the first three planes before they learned to fly it properly, with hindsight it might have been better to use specials effects for this rather than actually have them flying the plane…”

If you think a personality-filled, memorable corporate film could help your brand stand out then get in touch, we’d love to help.

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