Happy Hour’s latest stop-motion animated commercial for Animal Friends Insurance went live over the festive period, and this new ad focuses on some of Girlie and Cracker’s other animal friends which we first introduced in the Race ad.
The commercial, which started airing on Boxing Day, features a fast paced poem introducing several new characters to the Animal Friends family. These characters will be recognisable to viewers of the previous ad campaign but this is the first time we’ve heard them speak. Animal Friends wanted to expand on the humorous personalities we had built for Cracker and Girlie and give these new characters a distinctive voice too. Combined with the bright colours and a light-hearted tone this charming campaign is certainly memorable!
Created to boost brand awareness and drive viewers to obtain their own pet insurance quotes, this campaign conveys that Animal Friends are, like their customers, ‘pet lovers’ so they understand the importance of protecting your 4 legged friends. On top of being a provider that offers only pet insurance a key factor that helps them stand out in a competitive market is their charitable giving. Since January 2010 Animal Friends have helped over 360 animal charities worldwide making them the ideal pet insurer for animal lovers.
We always have fun working on the AFI campaigns and we look forward to revisiting these characters in the future.
This commercial was directed by Gareth Owen. We’re experts in stop-motion animation production, so if you’re looking for TV commercials as distinctive and memorable as AFI’s, we’d love to hear from you. Call us today on 0117 929 9797 or get in touch here.