Over the years we have collaborated with our long-term friends at SunLife on everything from TV commercial campaigns to various social media video campaigns but this latest video brief was certainly memorable.
To continue their ‘Life begins at 50….’ campaign they wanted a fun, humorous social media video which showcases how when you reach a certain age you’re not worried about what people think anymore, giving you freedom to ‘let it all hang out’. The campaign is aimed at the same audience as our previous Game of Funerals videos and this particular video is just a different way for the brand to say thank you to it’s loyal customers and followers.
The festive shoot took place last month and all production and post-production was completed in-house by Happy Hour. The video is being used on SunLife’s Facebook page where it has already amused their followers and been shared many times.
This video was directed by Jason Edwards, produced by Tiffany Donnelly and the Director of Photography was Robin Horn.
Quirky social media videos are a great way to engage your followers and boost brand awareness as a video like this encourages sharing. It’s also a great way to start experimenting with video marketing before taking the plunge into TV advertising. If you’d like to discuss a social media video idea you have or any aspect of your video marketing then please do get in touch.