Happy Hour have recently completed two new DRTV commercials to promote SunLife’s Guaranteed Over 50 Plan.
“Public Info” does what it says on the tin – it’s a straight talking ad, aimed at explaining the benefits of SunLife’s life cover (currently the no: 1 on the market). Featuring straight-to-camera delivery, the creative feel gives a nod to public information films and aims to give the facts about the policy in a clear and simple way, and ultimately direct responses to the SunLife website and freephone number.
“Good Advice” takes a different approach by showing the emotional side of planning for the future in later years. Featuring well known faces including Heather Kemble (one of the new ‘Nanas’ from the Shreddies ads), it explains the policy’s benefits through an informal conversation between mother and daughter, and how it can therefore benefit loved ones after their death.
Both commercials are currently on air now and you can watch them below.
Our expertise in DRTV commercials production allows us to connect your brand with new potential customers. To find out more, or to discuss your project with the Happy Hour team, call us today on 0117 929 9797 or feel free to get in touch by email.