Happy Hour Productions has won a two-way pitch to produce the latest TV commercial to promote TotallyMoney.com and their exclusive rate for the Aqua Classic Card. The 30” animation (which you can check out below) drives traffic to the TotallyMoney.com website and builds awareness of the credit card, which currently has the lowest APR on the market for people with a poor credit rating.
The brief included devising and producing a creative concept that was engaging and memorable, yet firmly DRTV. Happy Hour delivered this by bringing the credit card’s features and benefits to life through the theme of a well-known talent show set up, with a series of animated credit cards being showcased on their merits. This also fulfilled the brief by driving home the brand name verbally and visually.
TotallyMoney.com is a comparison website where customers can check their eligibility (without affecting their credit rating) before applying for credit cards, loans and mortgages.
The campaign will run on national and digital channels from October.
Happy Hour’s expertise in DRTV commercials production allows us to connect your brand with new potential customers. To find out more, or to discuss your project with the Happy Hour team, call today on 0117 929 9797 or feel free to get in touch by email.