In our latest commercial, the team here at Happy Hour have been helping Toyota promote their Approved Used cars and their nationwide series of National Used Car Events.
The events are being held from 11th-19th April 2015 at several Toyota dealerships across the country and showcase the great range and quality of second-hand cars available through the Approved Used Toyota scheme – the concept shows Toyota’s used cars being ‘Box Fresh’.
We worked in partnership on the commercial with Prophecy Unlimited, who look after Toyota’s dealership marketing. This was a project with a very quick turnaround, making use of our expertise in both live action filming and 3D animation production.
The ad, directed by Jason Edwards, features examples of the AYGO, Yaris and Auris models included in the scheme undergoing a series of checks and services to make sure they meet the ‘Box Fresh’ standard. To reinforce the concept, one of the cars is then driven onto a large grid, which (through the magic of CGI) folds up around the car to form a giant box.
Watch the ad below:
We created 8 regional variations of the commercial, which will be used as part of a Sky Adsmart campaign. This will deliver the relevant advert to Sky subscribers in the target region for each event. The commercial will be supported by a national radio campaign, also produced by Happy Hour.
If you need a commercial that will make your brand stand out from the crowd, our 2D and 3D animation production expertise can make the difference. To find out more, please get in touch by email or call 0117 929 9797.