Category: Video Marketing

Our favourite 2017 video marketing statistics

Posted in: Video Marketing

As we look ahead to 2018, another year where video content is expected to dominate, we thought we’d round up some of the best video marketing stats from this year. If you haven’t already jumped on the video bandwagon, what are you waiting for?

2017 video marketing statistics infographicIf you’ve started looking ahead to plan your 2018 video marketing strategy, why not get in touch to see how we can help? 

Creating viral online video content for SunLife

Posted in: Video Marketing

Social networks are making it harder than ever for your content to get good organic reach. With changing algorithms and re-organised news feeds it’s become more and more difficult for brands to stand out without putting some cash behind their content.

We create viral online video content for SunLife’s social channels that is really resonating with viewers and they are seeing amazing organic reach and results. The “Life After 50” suite of films gets genuine engagement and creates a real buzz. Two of the most recent films have racked up 1.8 million and 924 thousand views respectively:

The story of Tessa Morgan, an 82 year old ballet dancer, has currently been shared over 28 thousand times on Facebook alone! Whilst the film of 63 year old DJ Bernie has been shared over 7 thousand times.

All the SunLife videos are filmed using our internal crew and fully produced in-house. Having all facilities in-house means we can offer budget friendly online video solutions to our clients.

Nicola Tyler, Head of Commercials, explains why we enjoy making this type of online video content: “The over 50’s are not the ‘silver surfers’ they once were – 50 is not old! The type of content we’re making is genuinely challenging stereotypes and long-standing perceptions of the over 50’s – something SunLife are increasingly keen to do. So it’s a challenge for us too, to find interesting and inspiring stories that are going to resonate – and it’s nice to see the viewers are enjoying the content as much as we enjoy making it.”

The Life After 50 videos are an ongoing project so watch this space for more inspiring stories to come.

If you’re thinking about shaking up your online video content then get in touch or call us on 0117 929 9797.

Here’s a behind the scenes look at a few of our Life After 50 shoots.

Beating the competition with Anana’s latest corporate film

Posted in: Video Marketing

We’re thrilled to announce that our latest corporate film for Anana, the contact centre solutions experts, won the product video demo competition at the Genesys international conference. That’s two years in a row that we’ve helped the Anana guys steal the show.

This year’s video was shot in the same style with our cast of toy contact centre workers but with updated, politically-relevant humour. We love creating unique corporate films for Anana as they allow us to really have fun with the concept and utilise our production skills with the execution. You can see last year’s film here.

Anana’s CEO Chris Woodward was really pleased with the finished film, “Our video is perfect and flexible. The attention to detail is great. I love the models, scenery and sound effects. Top banana!”

The video contrasts two very different contact centre environments, one that is using Anana Accelerate and one that’s not. It showcases how the Anana Accelerate system improves the ability of contact centre’s to deliver world class customer engagement whilst boosting efficiency. As a corporate film it was essential we condensed a lot of product information and benefits into a relatively short amount of time. The key was making the video amusing so that it grabbed and retained the viewers’ attention.

Creating this video involved a fun miniature set build with clever creativity required to re-fashion a variety of everyday objects into tower blocks and office sets. Our Production Assistant was also on hand to craft tiny costumes for our diverse cast that included a pretty recognisable boss figure, Rex from our previous video and Brains the robot.

The quick turnaround corporate film was filmed by our own crew in our in-house studio and directed by Michael Wright.

To find out more about our corporate film expertise, or to discuss you own video marketing needs then get in touch.

Bringing walls to life for Siniat’s latest online campaign

Posted in: Video Marketing

We’re pleased to see that our latest online video production has now gone live. The videos for construction and drywall manufacturer Siniat were made in collaboration with creative agency Mr B & Friends. The suite of 5 videos showcases a selection of performance plasterboard solutions Siniat offers to combat a variety of home and building improvement needs.

Siniat, who are one of the UK’s leading manufacturers of drywall products and systems, needed some short, snappy videos to raise awareness of their brand as well as their different performance plasterboard options. These videos needed to be a considered mix of educational and entertaining, encouraging homeowners and builders to look below the surface. So often the conversations we have around decorating focus on the decorative details such as paint colour or wallpaper without considering just how important having the right plasterboard can be. 

The adage “if walls could talk” is often used, but Mr B & Friends really ran with it, letting the walls actually join in the decorating conversation. With clever make-up trickery, Happy Hour transformed the actors to literally bring the walls to life!

Executing the concept required a lot of creativity by the make-up department, clever set builds and production expertise from our team. The turnaround for the whole production was very tight and the shoot day itself had to be perfectly choreographed to ensure we could get our two actors made up for four very different scenes. It was a fun, creative challenge to match the body paint styles to the sets and ensure the whole process fit into a one day shoot without negatively impacting the creative. To keep them recognisable and on brand, Siniat’s signature pink appears in all the videos.

‘If Walls Could Talk’ was concepted, scripted and storyboarded by creative agency Mr B & Friends, who came to Happy Hour for production and post-production services.

‘The strength of this campaign is that it takes a product which is normally hidden from view, and puts it front and centre, in a highly disruptive way. With actors painted into walls and talking directly to the viewer, we’re in no doubt of the message – use better plasterboard. We were fortunate to work with a great team at Happy Hour Productions who made the process completely seamless, resulting in a packed day with a great campaign as a result!’ 

To see all five videos, check out Siniat’s website.

 The online videos are being supported by an integrated campaign that includes online advertising, sponsored placements on leading industry websites and a dedicated area on the brand’s website. 

If you need production support or would like to find out what our years of experience can bring to your briefs then do get in touch.

We go nuts about nuts for new Meridian animated ad

Posted in: Animation, Video Marketing

Online video adverts for YouTube or social media are a great way to increase your brands presence without the higher costs associated with TV advertising. That’s why creative agency The Impossible Dream asked us to create a fun, animated YouTube ad for Meridian Nuts , based on their creative and storyboards. 

The animated 20 second pre-roll YouTube advert had to showcase how, because they don’t use palm oil or sugar, Meridian can fit a lot more nuts into their array of nut butters. Here’s the finished video:

Following the storyboards from The Impossible Dream we used a hand-drawn style of animation combined with 3D CGI to create realistic looking jars and nuts. The hand-drawn animation and simple styling of the advert kept the focus on the product and the message, with different ways of squeezing nuts into the jar adding a humourous touch. Creating a memorable, engaging video is key when advertising on YouTube to stop your viewers clicking the dreaded ‘skip’ button.

This ad was produced in house by our animation team. To create the wobbly line effect on the hand-drawn elements they redrew the illustrations several times, the frames are then rapidly repeated to create a sense of movement. Subtle sound design and a few escaping nuts add a light-hearted touch to the campaign that’s in keeping with Meridian’s brand.

If you are considering any video marketing, then get in touch to chat about how we can help you with social media videos, online web content and YouTube video commercials.

Happy Hour ‘bring the Sunshine’ in new SunLife online ad campaign

Posted in: Video Marketing

SunLife, one of the UK’s leading financial services companies, launched their latest insurance offering which is guaranteed to get people talking. Launched on April 1st their Guaranteed Sun Insurance product is just what fans of staycations and British Summertime have been waiting for, and we were thrilled to create the online advertising campaign to launch this much needed new insurance product.

Developed by Happy Hour and SunLife’s content team, filmed on location locally in Brean, and fully post-produced in our Bristol Office, the fun TV commercial-style advert, showcases SunLife’s unique solution to the problem of unpredictable great British weather. Available from just £4.99 a month, Guaranteed Sun Insurance provides the ability to unleash ‘the Sun’s full 4.26 million metric tons per second of energy, directly to you and your family’s faces’ even on the cloudiest days, allowing families to enjoy the holiday they’d planned.

This new product is being launched at the ideal time as people prepare for their summer holidays, though the advert notes that the plan does not fully function in rain, but would at least provide a rainbow. Enquirers will even receive a free SunLife umbrella ‘just in case’.

This launch comes amid growing consumer demand for alternative insurance solutions and the Guaranteed Sun Insurance will become a part of SunLife’s suite of existing products and services that focus on improving life after 50.

This is not the first time we’ve helped SunLife advertise the launch of their more unusual new insurance products. Check out some previous ads, also launched on 1st April in previous years:

Courtesy Pet Cover

Beard Insurance

We’ve been producing social media videos for SunLife, in addition to their TV adverts, for years now and always enjoy working with them to create fun, memorable ideas that engage with their audience.

If you’ve got an idea for a fun social video campaign, or want to talk through different ways to market your brand online then get in touch – we’d love to work with you too.

Legal Disclaimer: Happy Hour takes no responsibility for any consumer being able to purchase Guaranteed Sun Insurance, and no responsibility as to the success of any said product actually working…

2017 video marketing trends to look out for

Posted in: Video Marketing

2017 video marketing trends to look out for

I’m sure by now you’re getting fed up of hearing about how important video is for your brand. Marketers have been talking about the importance of incorporating video into your marketing strategy for a good while now and 2016 certainly saw a big rise in branded video content being produced and shared. It was predicted that online video will account for 74% of all web traffic this year, so with that in mind here are a few of the video trends we think you should be experimenting with in 2017.

Personalised video

Brands that are looking to cut through the noise and add real value to their audience interactions need to be using personalised content that is more likely to resonate. By identifying, segmenting and targeting your ideal viewers this personalised video content can really deliver results.

These highly personalised, targeted videos are more likely to engage and prompt a response from the viewer meaning they should easily recoup their production budget in leads and sales.

When it comes to getting these personalised videos in front of your audience the best way is via email, putting the word ‘video’ in the subject line boosts open rates by 19% and increases click-through rates by 65%.

VR

There was a lot of buzz around VR in 2016 with many brands and agencies investing in the tech. 2017 is likely to bring cheaper options for VR headsets and the 360 degree camera allowing even more brands to experiment with this immersive video style.

Facebook and YouTube have already embraced 360 degree video giving viewers a simplified taste of what VR could be like. This type of immersive marketing is a game changer and the potential of VR is enormous. Travel brands can now let potential customers experience their destinations and advertisers can craft creative, interactive ads that put viewers off hitting the ‘skip’ button.

Temporary and imperfect video

Snapchat continued its rise in dominance last year and many brands got on board with the idea of temporary, imperfect and authentic content.

Instagram attracted a lot of attention for releasing its Stories feature which many saw as a copy of Snapchat. The appeal of both platforms to marketers was that the 24 hour-only content allowed brands to take a more authentic, unedited approach to sharing video and photos with their audience.

Authenticity is key to the success of brands marketing on these platforms, people are tired of being fed polished, edited, ‘branded’ advertising and crave a more ‘real’ view of the brands they interact with. Show behind the scenes glimpses, teasers of upcoming launches and daily life in your business. If you are having a TVC filmed get a team member to film the goings on on-set on a phone too. Many brands are using Snapchat and Instagram Stories to share their blog content in an innovative way, in fact why not make a fun video to announce news instead of a press release? This content is about being raw and honest with your viewers.

The great thing is that because the content only lasts for 24 hours you can use these platforms to experiment with different types of video content, refine what works and give you audience more of that they like.

We wrote about ways to use Instagram Stories in your marketing here.

Live streaming

Livestreamed video was a big deal on social media in 2016 but we think this will be the year that so many more brands get on board with it. While pre-recorded video is still important, brands who use real-time video to target their engaged audience at relevant times will reap the benefits.

In 2016 live streaming was a bit too new and people were a bit scared of it. The perceived lack of control and editing possibility seems to go against what many marketers know and love. However, brands that are brave enough to take the plunge are seeing boosted engagement amongst their viewers as well as more word of mouth marketing by their interested fans.

Like temporary video, live streaming shows your viewers your authentic, unedited side which they appreciate. Facebook Live and Periscope make it so easy for any team member to hop on their phones and start live streaming from your brand account. Whilst we recommend you be spontaneous we also think you should plan your streams out roughly so that you don’t end up rambling off on a tangent.

Like with Snapchat and Instagram Stories showing behind the scenes videos, live streaming events or using it to announce news content gives your viewers an interesting insight into your company.

These are just four 2017 video marketing trends we’ll be keeping an eye on but there are many more. Now more than ever it’s essential for brands to embrace video marketing and start using it in innovative ways.

Merry Christmas from Happy Hour!

Posted in: Animation, DRTV, Feature Films, TV Adverts, Video Marketing

Merry Christmas from Happy Hour! Well it’s certainly been a busy 2016 here at Happy Hour. From fake snowmen to feature films, stuffed toys to stop-motion animation we’ve done it all. We’ve worked with long-term clients and welcomed brand new ones too. We’ve launched the first ever commercial campaigns for brands new to TV advertising, and we’ve even picked up a few awards along the way!

Here’s a quick snapshot of some of this year’s work…

This is just some of the work we’ve completed this year, have a flick through the blog to see behind the scenes on some of the productions and find out what else we’ve been up to.

Remember, if you like what you see and would like to find out more about how our animation and video production services can help boost your brand do get in touch.

Merry Christmas and Happy New Year!

Let it all hang out with SunLife’s latest social media video

Posted in: Video Marketing

Over the years we have collaborated with our long-term friends at SunLife on everything from TV commercial campaigns to various social media video campaigns but this latest video brief was certainly memorable.

To continue their ‘Life begins at 50….’ campaign they wanted a fun, humorous social media video which showcases how when you reach a certain age you’re not worried about what people think anymore, giving you freedom to ‘let it all hang out’. The campaign is aimed at the same audience as our previous Game of Funerals videos and this particular video is just a different way for the brand to say thank you to it’s loyal customers and followers.

The festive shoot took place last month and all production and post-production was completed in-house by Happy Hour. The video is being used on SunLife’s Facebook page where it has already amused their followers and been shared many times. 

This video was directed by Jason Edwards, produced by Tiffany Donnelly and the Director of Photography was Robin Horn.

Quirky social media videos are a great way to engage your followers and boost brand awareness as a video like this encourages sharing. It’s also a great way to start experimenting with video marketing before taking the plunge into TV advertising. If you’d like to discuss a social media video idea you have or any aspect of your video marketing then please do get in touch.

Happy Hour line up festive idents for Park

Posted in: TV Adverts, Video Marketing

It’s beginning to look a lot like Christmas. The John Lewis advert has aired so that means the holiday countdown has officially begun. We partnered with our old friends Park Christmas Savings to create their fun, festive sponsorship idents for YourTV.

This shoot was a really fun one to work on, our studio space turned into Santa’s workshop with Happy Hour crew icing gingerbread men, decorating Christmas trees and fashioning snowmen.

The idents, directed by Michael Wright, showcase Park’s sense of fun with the humourous take on a police line-up tying in with the ‘lining up a magical Christmas’ strapline.

Idents are not just a great way to boost awareness of your brand but are also a creative way to test a variety of different video formats and styles in preparation for a full TV advertising campaign. To find out more about idents and how Happy Hour can produce video content for your brand get in touch.

Take a look behind the scenes of this festive shoot…