The latest commercials for QuickQuid’s ‘Order Restored’ campaign are now airing. Created and produced by Happy Hour Productions, the 30 and 10 second spots feature the familiar freeze frame scenario that highlights how a short-term loan from QuickQuid can help cover life’s little emergencies. The first new TV commercial features a setting that will be familiar to many, trying to corral the kids through the weekly shop as disaster strikes at home.
This commercial is one of three new creative routes for the ‘Order Restored’ TV campaign, originally launched in 2015. The new ads maintain QuickQuid’s strong brand position and recognisable identity and like with the previous commercials, we wanted this ad to focus on relatable ‘real people’ in realistic and familiar scenarios. It’s important to show that anyone can experience unexpected bumps in the road where short-term financial help is required to restore order.
The supermarket commercial featured a set build and a carefully choreographed freeze frame sequence which involved additional visual FX work as well as clever props (check out the oranges) and in-camera trickery. A Steadicam AR Omega rig was used to seamlessly weave around our actors in our own elaborate version of the mannequin challenge.
The new commercials were directed by Michael Wright and filmed at The Bottle Yard Studios in Bristol.
Take a peek behind the scenes below…
We have been making engaging DRTV commercials that really drive results for over 13 years. You can rely on our award winning team to think outside the box and bring new creative ideas to your brands. So if you’re thinking about TV advertising or video marketing to boost your brand get in touch.
Campaign have released their annual ‘School Report’ listing the top 100 UK agencies as ranked by Nielsen. We are thrilled to see that Happy Hour are now ranked number 48, up from 55 last year.
The league table puts us amongst some of the most recognisable names in advertising and it shows a rise in smaller independent agencies and production companies that are making the list.
2016 was a difficult year across the industry, political and economic uncertainty and a changing media landscape lead to a lot of the traditional advertising structures changing. We saw a lot of agencies moving their production in-house so competition in the production sphere was even more fierce.
Nicola Tyler, Head of Commercials at Happy Hour explains, “As a full service creative production agency, we benefit from being able to work directly with clients from brand planning & conceptual development right the way through to delivery. 2016 saw us deliver some really exciting – and effective – work for our clients and we’re really proud to see that being reflected in our boosted position in the Top 100 UK Agencies listing. It spurs us on in 2017 and we look forward to working on even more engaging ad campaigns for our clients, both old and new.”
Speaking of last year’s work, here’s a quick snapshot of what we got up to:
If you’re looking to boost your marketing and reach new audiences then get in touch. From TV and Radio advertising campaigns to corporate film and social media videos, we love helping brands tell their stories.
After a busy few weeks on multiple location shoots we’re pleased to announce that our latest TV commercial campaign for trade retail giants Toolstation began airing today.
The campaign brings a fun twist to the brand’s position as a ‘helping hand’ to the trade by creating a literal helping hand. This floating hand hovers unseen around the jobsite, helping traders and ensuring they have all the support they need from Toolstation to get the job done. The commercial also highlights Toolstation’s huge range of products, online stock availability check and click and collect service.
To create the memorable campaign we commissioned the design of an on-brand yellow and blue workman’s glove to act as the unseen jobsite helper. The process of filming was certainly an unusual one, with the hand model wearing a green full body suit having to duck and dodge around the traders on the set. As Happy Hour’s Lead Designer and Compositor explains:
“The post process on Helping Hand went smoothly due to careful pre-production planning and screen-tests. Multiple prop gloves with different wrist openings were used to ensure the illusion was never broken and the VFX team insisted that Mark (our professional hand artiste) was head to toe in green at all times (we all know Mark a bit too well now). Much of the floating glove was brought to life with many hours of traditional rotoscoping, in fact Toolstation’s Helping Hand would have been very useful with that process!”
The 30 second commercial was filmed over 3 days in a studio in Bristol and it follows our previous Toolstation campaign, The Trade Pros.
The commercial will air from 1st February on major UK TV channels as part of a national campaign.
Happy Hour have been making DRTV and brand TV commercials for over 13 years and our award winning team love coming up with creative ways to bring brands to new audiences. If you are thinking about advertising on TV or would like some information on how video marketing can help your brand do get in touch.
Happy Hour’s latest stop-motion animated commercial for Animal Friends Insurance went live over the festive period, and this new ad focuses on some of Girlie and Cracker’s other animal friends which we first introduced in the Race ad.
The commercial, which started airing on Boxing Day, features a fast paced poem introducing several new characters to the Animal Friends family. These characters will be recognisable to viewers of the previous ad campaign but this is the first time we’ve heard them speak. Animal Friends wanted to expand on the humorous personalities we had built for Cracker and Girlie and give these new characters a distinctive voice too. Combined with the bright colours and a light-hearted tone this charming campaign is certainly memorable!
Created to boost brand awareness and drive viewers to obtain their own pet insurance quotes, this campaign conveys that Animal Friends are, like their customers, ‘pet lovers’ so they understand the importance of protecting your 4 legged friends. On top of being a provider that offers only pet insurance a key factor that helps them stand out in a competitive market is their charitable giving. Since January 2010 Animal Friends have helped over 360 animal charities worldwide making them the ideal pet insurer for animal lovers.
We always have fun working on the AFI campaigns and we look forward to revisiting these characters in the future.
This commercial was directed by Gareth Owen. We’re experts in stop-motion animation production, so if you’re looking for TV commercials as distinctive and memorable as AFI’s, we’d love to hear from you. Call us today on 0117 929 9797 or get in touch here.
Merry Christmas from Happy Hour! Well it’s certainly been a busy 2016 here at Happy Hour. From fake snowmen to feature films, stuffed toys to stop-motion animation we’ve done it all. We’ve worked with long-term clients and welcomed brand new ones too. We’ve launched the first ever commercial campaigns for brands new to TV advertising, and we’ve even picked up a few awards along the way!
Here’s a quick snapshot of some of this year’s work…
This is just some of the work we’ve completed this year, have a flick through the blog to see behind the scenes on some of the productions and find out what else we’ve been up to.
Remember, if you like what you see and would like to find out more about how our animation and video production services can help boost your brand do get in touch.
This autumn some of the Happy Hour team headed to a beautiful country house in Abbots Leigh to shoot the first TV advertising campaign for Patient Protection.
Patient Protection are a law firm dedicated to handling claims for people who have been subject to medical negligence. The quick turnaround TV advertising campaign aimed to launch the company to a new audience and introduce their caring, compassionate, customer-centric approach to aiding customers make successful claims. They aim to ensure all their customers have a positive experience with them.
The commercial focused on the patients to show that Patient Protection really puts them first. While we never see the face of the Patient Protection character they are always there supporting and aiding the patient.
We were lucky enough to only need one filming location and thanks to being able to film in every downstairs room of the house we got a great variety of looks from one home.
This commercial was directed by Matt Harris-Freeth and the DOP was Sarah Edwards who helped us capture the soothing warm visuals of the ad. Matt had this to say about the experience, “‘With You All The Way’ is about the support customers receive from Patient Protection. It was important that the ad had an overriding sense of hope and caring and that the brand identity was clear and confident.
By seeing scenes of patients at different stages after a medical mistake and the patient protection character always there to offer support, we were able to show a journey of how people’s lives are able to be made positive again. This was brought to life by strong, believable performances from our actors.
The brand colours were threaded into the ad through the patient protection character’s costume and it was important to me that this was just the right balance and that it didn’t draw the attention away from the patient characters as they are the main focus.
It was a really enjoyable experience and a pleasure working together with such a professional and talented team.”
Happy Hour have been making DRTV and brand TV commercials for over 13 years and our award winning team love coming up with creative ways to bring brands to new audiences and tell their stories. If you are thinking about advertising on TV or would like some information on how video marketing can help your brand do get in touch.
It’s beginning to look a lot like Christmas. The John Lewis advert has aired so that means the holiday countdown has officially begun. We partnered with our old friends Park Christmas Savings to create their fun, festive sponsorship idents for YourTV.
This shoot was a really fun one to work on, our studio space turned into Santa’s workshop with Happy Hour crew icing gingerbread men, decorating Christmas trees and fashioning snowmen.
The idents, directed by Michael Wright, showcase Park’s sense of fun with the humourous take on a police line-up tying in with the ‘lining up a magical Christmas’ strapline.
Idents are not just a great way to boost awareness of your brand but are also a creative way to test a variety of different video formats and styles in preparation for a full TV advertising campaign. To find out more about idents and how Happy Hour can produce video content for your brand get in touch.
Take a look behind the scenes of this festive shoot…
Happy Hour Productions’ latest TV advert is now live. We were delighted to partner with California Shutters to launch their first TV campaign, bringing their brand to new audiences and conveying their key messages.
The light-hearted 30 second advert airing now on TV highlights the cost-saving benefits of buying from California Shutters and how their DIY installation is “easy, like a Californian.”
This campaign aims to take the fear out of DIY and quashes the misconception that installing your own shutters is difficult. Mr California, the all-American, laid back, confident presenter highlights the brand’s extensive choice and range of support resources available to any would-be shutter fitters. Ordering and installing shutters yourself saves money that would traditionally be spent on salespeople and fitters, these savings are part of what makes California Shutters one of the market leaders as this campaign highlights.
The ad was directed by Michael Wright and filmed in and around Bristol. The DOP was Mark Stubbs and all post production was carried out in-house at Happy Hour’s Bristol production office.
Michael explains that “With California Shutters it was important to express the ease and flexibility of the product but also the great look of the shutters which we achieved through the lighting and the production design. Of course it’s not every day I have to ask the actor to climb in through the window of the set but, at least he was able to catch the tape measure!”
Murray Clark Director of California Shutters was thrilled with the experience of creating the campaign. “From the get go, we knew we’d made the right choice by selecting Happy Hour to handle the creative for our first foray into TV. The entire team have been supportive and patient throughout and nothing has been a problem when we’ve looked to gain better understanding or changed direction with our creative desires. We’re thrilled with the end result which has surpassed our expectations at the start of the project.”
If you are thinking about using TV advertising to bring your brand to a wider audience get in touch to talk to us about your objectives and how we can help.
Happy Hour are pleased to showcase the latest in our successful series of animated adverts for Animal Friends Pet Insurance. This latest stop-frame animated advert, released a few months ago, features old favourites Girlie the Cat and Cracker the Dog this time in the role of race commentators, explaining why Animal Friends is a ‘winning combination for you and your pet’.
The humourous advert uses a race between a rag tag assortment of characters to highlight Animal Friends’ status as a ‘champion insurer’
The race is between characters that will be all too familiar to pet owners, we have a lazy ginger cat who doesn’t even start the race, an elderly dog representing the fact that Animal Friends covers pets of any age, a competitive poodle, hyper puppy and snooty cat.
This advert was produced by our in-house team of animators in Bristol, who are highly experienced in stop-frame, 2D and 3D animation.
Animal Friends is an award-winning insurance company started in 1998 by Elaine Fairfax as a way to raise money for various charitable causes. Offering cover for cats, dogs and horses, they also support over 300 different animal welfare charities and have donated over £2.5million to good causes so far.
Animal Friends are just one of the many companies we work with on TV commercial production. To find out how our award-winning team can help you promote your brand get in touch by email or call us on 0117 929 9797.
Happy Hour are pleased to showcase our latest cinema advert, it marks our first campaign with stationery giant Staedtler, and with creative agency DB Communications. The advert ‘Prodigy’ depicts a tender moment of friendship between an architect grandfather and his grandson, united by their shared love of drawing with their trusty Staedtler pencils, and the creativity that inspires.
The ad was shot on location in Bristol and was the first time we have worked with Director of Photography Mark Stubbs, whose work includes adverts for Ikea. This Nordic look was used for this advert giving it a clean, contemporary feel in line with the re-vamped carbon neutral pencils.
The family friendly advert highlights the Noris Colour tag line ‘the next generation of colouring pencils.’ Which was also played upon in the closing lines, it’s good to see kids who are “too often drawn to screens” still enjoying drawing on paper.
Colin McIvor, the director of the advert explained the premise, “Staedtler Noris ‘Prodigy’ was a simple, clear and confident brief – to capture a life memory in a moment of close friendship across the years through their love of creating art. Essentially I wanted an elegant, free and easy ‘quiet camera’ allowing the performances from the colouring pencils and the actors to live front and centre. All departments excelled to deliver an extremely professional and enjoyable on set experience resulting in a distinctive, slick cinema commercial to be proud of.”
Cinema advert being shown from March – April and July – September 2016
All production including pre-production, casting, filming, editing, grading, sound design and 5.1 mix in-house at Happy Hour.
Staedtler is a stationery giant, formed in 1835, its products are synonymous with quality and innovation. Their Noris pencil range is recognisable worldwide especially due to its popularity in schools.