Exhibiting at conferences is all about standing out from the crowd, drawing attendees to your pitch and leaving a lasting impression that makes sure your leads get in touch. This is where a great conference film can help.
For the third year in a row Anana partnered with us to create a fun, memorable video for the product demo competition at the Genesys CX18 conference in Nashville.
Previously we’ve created videos using a miniature set and a cast of toys but this time Anana wanted to step things up a gear with a live action shoot – child’s play!
The brief for the video was simple; it needed to be fun, attention grabbing, clearly showcase what Anana’s Customer Experience solutions can do, and be something that would get the conference goers talking after they’d seen it. We think this certainly fulfilled the brief. 😉
The video came second in the competition in Nashville and when the team at Anana used it at a recent event in London it “went down a storm” generating loads of interest and fantastic leads.
Our previous Anana videos were shot in-house in our own studio but as this one featured real Anana staff we filmed it at their HQ, just outside Bristol. A shoot involving children and slime might sound like a recipe for disaster but luckily we’ve got nearly 15 years’ experience that covers everything from underwater filming to persuading pets to perform on camera.
The Director Michael Wright explains “we wanted to take viewers on a great Anana adventure that was both funny and epic in an ‘X Men’ meets ‘Thunderbirds’ kind of a way, but still communicate what Anana is all about in terms of streamlining customer experience. The Anana staff did a great job taking part in the film and their performances and their kids’ performances really bring the story to life. The trickiest moment was when the Anana kids crashed the first three planes before they learned to fly it properly, with hindsight it might have been better to use specials effects for this rather than actually have them flying the plane…”
If you think a personality-filled, memorable corporate film could help your brand stand out then get in touch, we’d love to help.
Corporate video is a great way to communicate with a variety of audiences in an interesting way. As well as being more engaging than large blocks of text it’s also far more effective in conveying key messages clearly and succinctly. Including video on a landing page can increase conversions by 80% and 59% of executives would rather watch a video than read text.*
We’ve come up with 11 types of corporate video you can create and why you should already be using them.
1. Brand video
This is the video that should sit on your homepage or About Us page. It needs to encapsulate your brand in one short, catchy video. You could use it to tell your brand story, highlight your values and what you stand for, or simply state what you do, why and how you are different from your competition. This should be the flagship piece of video content that communicates clearly to your customer who you are and why they should be looking at your site.
Danone use a lengthy brand film to tell their story, we created this film using a combination of stock footage, animation and their more recent advertisements. As a brand with history it’s a great way to tell visitors to their site more about who they are.
2. Conference / Exhibition film
If you are planning to showcase at a conference or exhibition this film is the one you screen at your stand. Whether you display it on a full size TV screen or show it on a laptop this film needs to explain who you are and why you are exhibiting. Unlike the film above, this video can be more in depth in terms of products or services you provide. You know the types of people who will be attending the conference or exhibition so you can make sure you tailor your video to give them the kind of information they will be seeking. Often animations which incorporate text and graphics work well for this type of video.
Below is a film we made for Great Ormond Street Hospital to show at The Friendship Ball. The purpose of the film was to encourage the attendees to donate whilst educating them on how their money is actually making a difference.
3. Social Media Videos
Have you noticed that your social feeds are dominated with images and videos? And that any text updates you share just seem to get lost in the scroll? This is because, apart from not standing out as much, the algorithms on some social channels such as Facebook ensure video content is more likely to be served to your followers. Social media videos are short, often emotive videos that encourage your audience to share them. These videos don’t necessarily have to be focused on one of your products or services however, they need to be on brand. Even creating videos that tie into specific events or news, such as the Olympics, work well to bring your brand to the front of people’s minds.
Here’s a social media video we created for SunLife, as part of their ongoing ‘welcome to life after 50‘ campaign. We’ve made a lot of these short social media videos for SunLife, each one showcasing an inspiration over 50 years old. This one of tattooist Doc Price has 2.7 million views and over 36 thousand shares.
4. Email video
Putting video in an email leads to 200-300% increase in click through rate (CTR). If that wasn’t enough just using the word ‘video’ in a subject line boosts open rates.** A lot of email services including Gmail cannot currently play embedded videos so a good way to include video that you are sure your recipient can view is to use a screen shot of the video with a play button graphic on top. Hyperlink this image to a dedicated holding page for the video, either on your website or a video hosting site, so that when they click it they are taken straight to the video.
5. Testimonial videos
You must have lots of great feedback from your clients and customers, raving about your products and services. Maybe they’ve provided you with case studies and quotes which you already share with other prospective customers. A great way to make this testimonial even more compelling is to film it. You can do a simple piece to camera where your clients answer questions about how your product or service helped them. You can also use text or animation to give important information and data about exactly what benefits your brand bought them. These testimonials can then sit on your website, ideally above the fold on a key landing page to help persuade viewers of your credentials. You can also use them in sales pitches and marketing emails.
We created a series of ‘Eligibility Stories’ for TotallyMoney.com. These video interviews featured real customers speaking about their experience using Totally Money and how it helped them, showcasing real, relatable people talking about your product or brand is often far more effective than a written quote or case study.
6. FAQ videos
Many websites have an FAQ section to answer common queries about their brand, product and / or service. These sections can be text-heavy, long and dry so livening it up with a video it a much more enticing proposition. The video could be an employee answering the questions to camera or even clever animation. Using a video for this part of your website makes it quick and easy for visitors to find the information they need.
7. Product demonstration videos
After watching a video, 64% of users are more likely to buy a product online* so instead of crafting compelling but long-winded product descriptions why not use video to showcase the product or service and how it works? This is especially effective if you have a lot of different features that can be hard to explain. Videos of this type can feature an actor or employee showing the product, an animation or even a whiteboard animation style video.
For Nuaire, market leaders in ventilation solutions, we created a video that explained how their Drillmaster Eco range of Positive Input Ventilation products works. It’s a complex product so animation was a great way of explaining the features and benefits in an easy to understand way.
8. Internal communication video
If there is important information that you regularly need to convey to your employees then perhaps creating a series of video resources would be more convenient. These could be used as induction videos to introduce new recruits to the company history and procedures or even videos to explain your brand identity and guidelines.
This video for Nationwide won several awards, and was used as part of their internal diversity training.
9. Recruitment video
A recruitment video is a great way to entice applicants. Showing them your offices, giving an insight into the company culture and explaining in detail the role via video sets you apart from other job adverts. It also allows you to give potential applicants more information about the company without them having to read a long job description. Videos like this work really well if you want to widen your search and use non-traditional channels such as social media to reach more people.
Starbucks have a great video that highlights the career successes of some of their team who started as interns or graduates. The video ends showing a link to their careers page. Any potential employee would get a lot from this video about what Starbucks is like as an employer and what sort of roles they might get.
10. Training videos
Having training videos make learning internal procedures and programmes so much easier for new members of your team. These types of videos are ideal for teaching security and compliance elements of the role as well.
For example, we created an animated video for De La Rue to explain their new cloud-based finance system. The video gives enough of an overview of the new process whilst directing the viewer to find further information. A video can be a great way to make policy training more engaging.
11. Showcase your responsible endeavours
Corporate Social Responsibility is a big part of many companies’ culture and ethos. Showing what initiatives your brand spearheads or takes part in is a great way to show potential clients and customers a little bit more about who you are and what you stand for. Many people take a companies’ ethics into account when choosing who to do business with, so showing what you do to make a difference in the world is a good way to build trust.
Samsung partner with a volunteer organisation to bring solar power to areas where electricity is scarce. This video shows the benefits that initiative brings.
Here are just 11 types of corporate video you could be making but of course there are so many more. For an example of the types of corporate videos we have made take a look at our showreel, and if you’d like talk to us about your own video requirements do get in touch.
Last month we worked on a very different, fun and outside the box film for Anana, the customer service solutions experts. They got in touch to see if we could create a short video for them to enter in a competition at an upcoming conference.
We are thrilled to announce that the video won the competition!
The conference video needed to highlight the benefits of Anana’s Mission Control multichannel call centre solutions and how these solutions make the running of a call centre far more efficient. They wanted to highlight that Mission Control is so easy to use that there’s no reason to involve the IT department and it makes even high-demand days run smoothly.
The video needed to be fun and engaging video ideally becoming a talking point at the conference. Together we came up with the idea of using two rival call centres both dealing with Beyoncé concert tickets going live but with very different outcomes.
To demonstrate model use of the product and how its benefits have been modelled to perfection Happy Hour decided to use models…. plastic models. In fact inspired by the light hearted humorous brief we decided to use dolls and toys to create a Toy Story inspired video.
We loved working on this video, from making the miniature set to coming up with inventive ways to create the character movements it has been one of our most entertaining shoots this year. Director Michael Wright gave this quote about the experience: “We had a great script from Tom George that was full of all the high drama and epic conflict you need in a film like this, we went to Toys R Us for the casting and found an amazing group of new talent to bring to the screen. The shoot was not without its problems though with tension on the set between Robot Man and Rex over who had the most close ups. Cindy wouldn’t come out of her pink plastic trailer at one point too, but this was because the other toys had glued the door shut. At another point shooting was halted for up to three minutes when one of the actor’s arms fell off.”
Anana are thrilled with the final video, here’s what they had to say about the process:
“We came across Happy Hour Productions when we were searching for a film production company online. We thought that the Happy Hour website was quite impressive so gave them a call, as we did a few other companies. As soon as we spoke to Tom at Happy Hour we had a good feeling. It seemed like a flexible, innovative and helpful team.
We were on a tight deadline and upon engaging Happy Hour they made recommendations in order to save us time and money. We were in constant communication and dealt with the same few people from the HH team all the way through which we really appreciated; we know that we weren’t the easiest of customers! It felt like Tiggy and Tom really took ownership of our project and genuinely wanted it to be a success as much as we did.
The final product is absolutely perfect for its purpose (we are entering it in to a product led competition at a conference we are attending.) It’s more creative and humorous than any promotional film we have had made in the past. Despite the fact that it’s a promotional video for a technical product it’s really engaging, light hearted and funny!”
Take a look at our gallery of behind the scenes pics below and remember if you need a quick turnaround conference video or corporate film don’t hesitate to get in touch.