Category: Blog

Beating the competition with Anana’s latest corporate film

Posted in: Blog, Video Marketing

We’re thrilled to announce that our latest corporate film for Anana, the contact centre solutions experts, won the product video demo competition at the Genesys international conference. That’s two years in a row that we’ve helped the Anana guys steal the show.

This year’s video was shot in the same style with our cast of toy contact centre workers but with updated, politically-relevant humour. We love creating unique corporate films for Anana as they allow us to really have fun with the concept and utilise our production skills with the execution. You can see last year’s film here.

Anana’s CEO Chris Woodward was really pleased with the finished film, “Our video is perfect and flexible. The attention to detail is great. I love the models, scenery and sound effects. Top banana!”

The video contrasts two very different contact centre environments, one that is using Anana Accelerate and one that’s not. It showcases how the Anana Accelerate system improves the ability of contact centre’s to deliver world class customer engagement whilst boosting efficiency. As a corporate film it was essential we condensed a lot of product information and benefits into a relatively short amount of time. The key was making the video amusing so that it grabbed and retained the viewers’ attention.

Creating this video involved a fun miniature set build with clever creativity required to re-fashion a variety of everyday objects into tower blocks and office sets. Our Production Assistant was also on hand to craft tiny costumes for our diverse cast that included a pretty recognisable boss figure, Rex from our previous video and Brains the robot.

The quick turnaround corporate film was filmed by our own crew in our in-house studio and directed by Michael Wright.

To find out more about our corporate film expertise, or to discuss you own video marketing needs then get in touch.