As we look ahead to 2018, another year where video content is expected to dominate, we thought we’d round up some of the best video marketing stats from this year. If you haven’t already jumped on the video bandwagon, what are you waiting for?
If you’ve started looking ahead to plan your 2018 video marketing strategy, why not get in touch to see how we can help?
Social networks are making it harder than ever for your content to get good organic reach. With changing algorithms and re-organised news feeds it’s become more and more difficult for brands to stand out without putting some cash behind their content.
We create viral online video content for SunLife’s social channels that is really resonating with viewers and they are seeing amazing organic reach and results. The “Life After 50” suite of films gets genuine engagement and creates a real buzz. Two of the most recent films have racked up 1.8 million and 924 thousandviews respectively:
All the SunLife videos are filmed using our internal crew and fully produced in-house. Having all facilities in-house means we can offer budget friendly online video solutions to our clients.
Nicola Tyler, Head of Commercials, explains why we enjoy making this type of online video content: “The over 50’s are not the ‘silver surfers’ they once were – 50 is not old! The type of content we’re making is genuinely challenging stereotypes and long-standing perceptions of the over 50’s – something SunLife are increasingly keen to do. So it’s a challenge for us too, to find interesting and inspiring stories that are going to resonate – and it’s nice to see the viewers are enjoying the content as much as we enjoy making it.”
The Life After 50 videos are an ongoing project so watch this space for more inspiring stories to come.
If you’re thinking about shaking up your online video content then get in touch or call us on 0117 929 9797.
Here’s a behind the scenes look at a few of our Life After 50 shoots.
We’re thrilled to announce that our latest corporate film for Anana, the contact centre solutions experts, won the product video demo competition at the Genesys international conference. That’s two years in a row that we’ve helped the Anana guys steal the show.
This year’s video was shot in the same style with our cast of toy contact centre workers but with updated, politically-relevant humour. We love creating unique corporate films for Anana as they allow us to really have fun with the concept and utilise our production skills with the execution. You can see last year’s film here.
Anana’s CEO Chris Woodward was really pleased with the finished film, “Our video is perfect and flexible. The attention to detail is great. I love the models, scenery and sound effects. Top banana!”
The video contrasts two very different contact centre environments, one that is using Anana Accelerate and one that’s not. It showcases how the Anana Accelerate system improves the ability of contact centre’s to deliver world class customer engagement whilst boosting efficiency. As a corporate film it was essential we condensed a lot of product information and benefits into a relatively short amount of time. The key was making the video amusing so that it grabbed and retained the viewers’ attention.
Creating this video involved a fun miniature set build with clever creativity required to re-fashion a variety of everyday objects into tower blocks and office sets. Our Production Assistant was also on hand to craft tiny costumes for our diverse cast that included a pretty recognisable boss figure, Rex from our previous video and Brains the robot.
The quick turnaround corporate film was filmed by our own crew in our in-house studio and directed by Michael Wright.
To find out more about our corporate film expertise, or to discuss you own video marketing needs then get in touch.