Month: August 2019

5 reasons why you should plan a radio advertising campaign

Posted in: Blog, Radio Adverts

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Radio, many people wake up to it, commute with it and have it running in the background throughout their day. In fact radio accounts for 21% of adult daily media consumption. Is it time your brand thought about embarking on a radio advertising campaign? Here are just 5 reasons why you should consider using radio to tell your story.

Radio Adverts

1. People listen to radio adverts

Unlike TV viewers, most radio listeners don’t channel surf during the adverts – meaning your radio adverts have a good chance of being heard. This receptive audience listen to a variety of adverts repeated throughout the day, so it is essential you create a radio advert that stands out from the crowd.

2. Radio revenue is increasing

Radio revenues increased by 5% from 2017 to 2018. and are forecast to increase again this year, showing us that despite the rise of social media marketing, radio is still an important channel for brands to utilise.

3. It can turn your brand into a household name

Radio ads are designed to be catchy and we are all familiar with jingles that have got stuck in our heads. Giving your brand a voice is a great way to directly speak to your audience and increase your reach. If you can craft an engaging radio advert that accompanies listeners throughout their day, then you stand a good chance of getting your brand talked about.

4. You can target your perfect audience

RAJAR (Radio Joint Audience Research) is responsible for collecting data on radio listeners including demographics. This means you will have reliable up to date information on exactly who is listening to each station and the kind of listening figures you can expect for your advertising slot. If you do your research, as well as crafting a radio advert that appeals and speaks to your target audience, then you should see growth in engagement from your key demographics.

5. It can be quicker and cheaper to produce than a TV advert

The turnaround time for producing a radio advert can be considerably shorter than for producing a TV advert, this is because less resources are needed and things like locations do not have to be taken into account. This all contributes to radio advertising generally also being cheaper than TV advertising, bear in mind you have to pay for the airtime from the station though, which will vary in price dependant on the time slot.

Could your brand use some radio exposure? Get in touch for more info and a quote.

Happy Hour co-produces Hollywood film Madness In The Method

Posted in: Blog, Feature Films

At Happy Hour, we are excited to announce that our latest feature film coproduction, Madness In The Method has secured its European premiere at annual gore-athon, FrightFest, after theatrical release in North America.

The film is set in LA and stars Jason Mewes (Clerks) who plays a fictitious version of himself, in what is also his directorial debut. It features a host of well-known talent including his Jay and Silent Bob co-star Kevin Smith, Vinnie Jones, Danny Trejo, Gina Carano, Blake Harrison (Inbetweeners), Brian O’Halloran, along with Teri Hatcher and Dean Cain, plus Marvel icon Stan Lee appears in his final on-screen performance.

Madness In The MethodMewes’ alternative persona is tired of Hollywood’s perception of him and embarks on a quest to reinvent himself as a serious actor. Upon advice from his best friend Smith, he tracks down a secret book outlining all the mysteries of method acting which leads to disastrous consequences and a slow descent into madness.

Tom George, Happy Hour founder, was delighted to be a coproducer on this project, he said “We are thrilled to be working with Jason Mewes and the LA based producers from Autumnwood to produce this witty, refreshing comedy. I can’t wait to see audiences’ reactions to what I’m sure will become a firm favourite.”

“Bristol is such a great base and I’m proud that we can work with international producers to represent our city and showcase it as an amazing creative hub. Locally, production is a major contributor to Bristol’s creative industries which continue to grow and add to our city’s economy and character.”

Madness In The Method 2LA based producer Rob Weston said “Partnering with Happy Hour on Madness In The Method was a great benefit for the film. Their post-production facilities and creativity are second to none and their customer service, as well as attention to detail and their support as coproducers, was simply outstanding.”

We are an award-winning above-the-line creative production agency, as well as being a feature film production company and post-production facility. We regularly collaborate on commercially viable feature films for the international marketplace. Happy Hour is a frequent participant at major film markets and enjoys good relationships with many UK distributors and international sales agents. Alongside Happy Hour, Red Rock Entertainment in the UK also served as Exec Producers on Madness In The Method.

FrightFest will be held in London from Thursday 22 August to Monday 26 August. Madness In The Method will premiere on Saturday 24 August. To book tickets and for more information, visit their website