Did you know that YouTube is the second largest search engine in the world? (We’re sure we don’t need to remind you of the top-dog). The massive platform is key for businesses of all sizes to utilise with its phenomenal reach that only continues to grow. We wanted to share our top-tips for creating YouTube friendly content and the best ways to make sure your video gets seen.
People now expect a certain level of quality in all online video content. With high-spec cameras much more readily available and with more people than ever creating high quality visual media, you should make sure your video is up to scratch or it will stand out for all the wrong reasons. If all you have is a phone, that’s ok but we would recommend investing in a mini tripod for it. These are super cheap and make such a huge difference. If your video features an interviewee, then it could also be worth investing in an external mic or a pop filter for your phone – this helps tone down background noise.
Keep it short! People’s attention spans, especially online, are notoriously short so make sure to keep it snappy. Tell your story succinctly and cleverly. Try not to make it too ‘salesy’ as people are savvy to this and it can seem a bit too obvious. Make sure your viewer is gaining something from watching your video, whether that be knowledge or a chuckle.
Judge a book by its cover
Titles and thumbnails are key, these are the first things any user will see, and they need to be informative (no space for ambiguity here) and compelling. Keep titles short but make sure to include keywords. Also, be sure to size your thumbnail correctly for YouTube and sneak in any branding if you can.
Meta tags are short pieces of text that describe the content of a web page, or in this case video. The tags tell search engines what your video is and as such they are really important to help your video get those views. YouTube also uses these tags to work out which videos are like yours; it can then suggest your video to people watching similar content. If you need some meta tag inspiration, you can see any web pages’ meta tags by right clicking on a page and clicking view page source – you just have to wade through some html.
Make it shareable
People may come across your video organically, but it will increase you chances of getting it seen if it is social shareable. Think about what people like to share; ‘I didn’t know that’ moments, personal engaging stories, funny content and animals. If there’s a way you can get a dog into you video, we strongly recommend you do (or cat – we’re not bias).
For decades, TV ads have been the most effective form of media advertising and still reign supreme, however if you have a smaller budget and really want to track the detail of ROI, then YouTube ads could be a good way to go. Also, as YouTube is partnered with Google, content can often be duplicated there and help with your SEO. YouTube ads work best as a way to raise brand awareness as your audience will likely be upper-funnel; meaning messaging reaches users before they are aware of your brand, product, or service. This kind of promotion will put you in the minds of customers so you will emerge as their top choice when they do need the service or product you provide.
If you’d like some help with YouTube content or YouTube ads please don’t hesitate to contact us, we’re nerds for this type of thing and would love to talk shop with you.