It’s great to see work we’ve created being enjoyed by the viewers, especially when it’s being shared and engaged with worldwide. Which is exactly what’s happening with SunLife’s latest viral online video.
The latest in that series introduces the adorable tandem cyclists Graeme (86) and Betty (91) and it’s certainly struck a chord with viewers, racking up over 12 million views and over 200 thousand shares in just a couple of weeks.
We’ve been collaborating with SunLife for years now, not just on their successful DRTV commercial campaigns, but also on videos for their social channel. The ‘Welcome to Life After 50’ suite of videos showcases inspiration stories of people over 50 that really resonate with SunLife’s audience.
SunLife use the video series to tell inspirational stories to their viewers. Stories that they know their customer base, who are searching for over 50s life insurance, will enjoy. The series fits with SunLife’s ethos of living life well at any age.
A series of videos for your website and social media channels are a great way to engage your existing audience whilst reaching new ones. Using emotive or inspirational storytelling encourages engagement and sharing which helps spread your message even further.
At Happy Hour we’ve got an experienced team of directors and producers who can concept, script and produce a whole suite of videos for you or produce a video based on your existing script. If you’d like to chat about how we can help you use online video to boost engagement with your brand then get in touch.