Month: September 2018

A lot of Love(ie) for our ‘Life After 50’ social video series

Posted in: Awards

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We’re thrilled to announce that the ‘Welcome to Life After 50’ social video series we’ve created for SunLife has been shortlisted for Best Social Video Series at the 8th Annual Lovie Awards.

The Lovie Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is a prestigious honour in Europe for excellence across websites, online advertising, internet video, mobile & apps and social. The mission of The Lovie Awards is to recognise the unique and resonant nature of the European internet community—from Europeʼs top digital and creative agencies and content publishers to cultural and political organisations and individual creators.

“‘Welcome to Life After 50’ has excelled in its category, showing fantastic prowess in digital innovation and creativity,” said Nicolas Roope, Executive Chair of IADAS. “This award is a testament to the skill, ingenuity, and vision of its creators.”

Nicola Tyler, Managing Partner at Happy Hour said “This year the awards received 1,500 submissions from 33 countries, and with only 17% being shortlisted or put through to the final, we’re really proud to have made the cut. It’s lovely work for a great client.”

The ‘Welcome to Life After 50’ video series showcases inspirational over 50 year olds, telling their story in short films, which SunLife uses on their website and social media. The videos are clearly hitting the mark, with a recent story about tandem cyclists going viral with over 13 million views and 224 thousand shares. SunLife have found the series to be a great way to boost engagement with the brand, build long-term favourability and widen their audience.

If your brand could benefit from some engaging video content then drop us a line, we’d love to help.

 
Lovie Awards 2018 Shortlist

 

Twelve million views for our tandem twosome

Posted in: Video Marketing

Tags: ,

It’s great to see work we’ve created being enjoyed by the viewers, especially when it’s being shared and engaged with worldwide. Which is exactly what’s happening with SunLife’s latest viral online video.

The latest in that series introduces the adorable tandem cyclists Graeme (86) and Betty (91) and it’s certainly struck a chord with viewers, racking up over 12 million views and over 200 thousand shares in just a couple of weeks.

We’ve been collaborating with SunLife for years now, not just on their successful DRTV commercial campaigns, but also on videos for their social channels. The ‘Welcome to Life After 50’ suite of videos showcases inspirational stories of people over 50 that really resonate with SunLife’s audience.

SunLife use the video series to tell inspirational stories to their viewers. Stories that they know their customer base, who are searching for over 50s life insurance, will enjoy. The series fits with SunLife’s ethos of living life well at any age.

A series of videos for your website and social media channels are a great way to engage your existing audience whilst reaching new ones. Using emotive or inspirational storytelling encourages engagement and sharing which helps spread your message even further.

At Happy Hour we’ve got an experienced team of directors and producers who can concept, script and produce a whole suite of videos for you or produce a video based on your existing script. If you’d like to chat about how we can help you use online video to boost engagement with your brand then get in touch.