Santa Claus comes to town for our latest SunLife social video

Posted in: Video Marketing

It’s the most wonderful time of the year, and here at Happy Hour we’re certainly getting into the Christmas spirit. Our latest festive film for SunLife has now gone live on their social channels, once again showcasing an inspiring over 50 year old.

For this online video we sourced a local toy shop, Bristol Favours Little Treasures, in Bristol whose owner, 54 year old Jo, perfectly encompassed the traits SunLife promotes in their ‘Welcome to Life After 50’ suite of films. Jo always dreamed of opening a toy shop and her motto of “Take life by the horns and it doesn’t matter how old you are” is the perfect sentiment.

Production Coordinator Pietro Herrera explains why we decided upon this particular story for our Christmas video. “Toy shop owner Jo is a well-known and well-loved face in the community of St George, Bristol. With traditional wooden toys and a support for local artists we thought her shop would make the perfect setting for the warm and cosy Christmas video.

As we enter Bristol Favours Little Treasures we step into a winter wonderland complete with some of Santa’s little helpers organising presents. We were even lucky enough to have the big man himself drop by the office to record the voice over – a real feat given it’s his busiest time of the year!

Directed by Michael Wright and shot on location over just four hours one cold November evening, the Happy Hour team set-dressed the shop to up the Christmassy vibes. The opening was shot using a handcrafted miniature street set and a specially made snow globe, whilst our voice over session with Santa was recorded at Happy Hour HQ. The set was carefully lit and filmed using a Black Magic Ursa mini with vintage Carl Zeiss lenses that, along with the final grade, created that warm festive glow reminiscent of classic 90s Christmas movies.

We knew last year’s cheeky Christmas film would be hard to beat, so this had to be something extra special. It’s always a treat getting to sprinkle a little Christmas magic on a shoot and having Santa visit us at Happy Hour HQ was certainly a highlight!” – Nicola Tyler, Head of Commercials

These interesting, engaging and highly-sharable videos really resonate with viewers and are a great way for SunLife to showcase their personality and open a dialogue with their audience. If you are looking for fun, creative online video that show more of your brand’s personality, then get in touch to find out how we can help.

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