Creating viral online video content for SunLife

Posted in: Video Marketing

Social networks are making it harder than ever for your content to get good organic reach. With changing algorithms and re-organised news feeds it’s become more and more difficult for brands to stand out without putting some cash behind their content.

We create viral online video content for SunLife’s social channels that is really resonating with viewers and they are seeing amazing organic reach and results. The “Life After 50” suite of films gets genuine engagement and creates a real buzz. Two of the most recent films have racked up 1.8 million and 924 thousand views respectively:

The story of Tessa Morgan, an 82 year old ballet dancer, has currently been shared over 28 thousand times on Facebook alone! Whilst the film of 63 year old DJ Bernie has been shared over 7 thousand times.

All the SunLife videos are filmed using our internal crew and fully produced in-house. Having all facilities in-house means we can offer budget friendly online video solutions to our clients.

Nicola Tyler, Head of Commercials, explains why we enjoy making this type of online video content: “The over 50’s are not the ‘silver surfers’ they once were – 50 is not old! The type of content we’re making is genuinely challenging stereotypes and long-standing perceptions of the over 50’s – something SunLife are increasingly keen to do. So it’s a challenge for us too, to find interesting and inspiring stories that are going to resonate – and it’s nice to see the viewers are enjoying the content as much as we enjoy making it.”

The Life After 50 videos are an ongoing project so watch this space for more inspiring stories to come.

If you’re thinking about shaking up your online video content then get in touch or call us on 0117 929 9797.

Here’s a behind the scenes look at a few of our Life After 50 shoots.

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