Month: June 2017

Beating the competition with Anana’s latest corporate film

Posted in: Video Marketing

We’re thrilled to announce that our latest corporate film for Anana, the contact centre solutions experts, won the product video demo competition at the Genesys international conference. That’s two years in a row that we’ve helped the Anana guys steal the show.

This year’s video was shot in the same style with our cast of toy contact centre workers but with updated, politically-relevant humour. We love creating unique corporate films for Anana as they allow us to really have fun with the concept and utilise our production skills with the execution. You can see last year’s film here.

Anana’s CEO Chris Woodward was really pleased with the finished film, “Our video is perfect and flexible. The attention to detail is great. I love the models, scenery and sound effects. Top banana!”

The video contrasts two very different contact centre environments, one that is using Anana Accelerate and one that’s not. It showcases how the Anana Accelerate system improves the ability of contact centre’s to deliver world class customer engagement whilst boosting efficiency. As a corporate film it was essential we condensed a lot of product information and benefits into a relatively short amount of time. The key was making the video amusing so that it grabbed and retained the viewers’ attention.

Creating this video involved a fun miniature set build with clever creativity required to re-fashion a variety of everyday objects into tower blocks and office sets. Our Production Assistant was also on hand to craft tiny costumes for our diverse cast that included a pretty recognisable boss figure, Rex from our previous video and Brains the robot.

The quick turnaround corporate film was filmed by our own crew in our in-house studio and directed by Michael Wright.

To find out more about our corporate film expertise, or to discuss you own video marketing needs then get in touch.

Bringing walls to life for Siniat’s latest online campaign

Posted in: Video Marketing

We’re pleased to see that our latest online video production has now gone live. The videos for construction and drywall manufacturer Siniat were made in collaboration with creative agency Mr B & Friends. The suite of 5 videos showcases a selection of performance plasterboard solutions Siniat offers to combat a variety of home and building improvement needs.

Siniat, who are one of the UK’s leading manufacturers of drywall products and systems, needed some short, snappy videos to raise awareness of their brand as well as their different performance plasterboard options. These videos needed to be a considered mix of educational and entertaining, encouraging homeowners and builders to look below the surface. So often the conversations we have around decorating focus on the decorative details such as paint colour or wallpaper without considering just how important having the right plasterboard can be. 

The adage “if walls could talk” is often used, but Mr B & Friends really ran with it, letting the walls actually join in the decorating conversation. With clever make-up trickery, Happy Hour transformed the actors to literally bring the walls to life!

Executing the concept required a lot of creativity by the make-up department, clever set builds and production expertise from our team. The turnaround for the whole production was very tight and the shoot day itself had to be perfectly choreographed to ensure we could get our two actors made up for four very different scenes. It was a fun, creative challenge to match the body paint styles to the sets and ensure the whole process fit into a one day shoot without negatively impacting the creative. To keep them recognisable and on brand, Siniat’s signature pink appears in all the videos.

‘If Walls Could Talk’ was concepted, scripted and storyboarded by creative agency Mr B & Friends, who came to Happy Hour for production and post-production services.

‘The strength of this campaign is that it takes a product which is normally hidden from view, and puts it front and centre, in a highly disruptive way. With actors painted into walls and talking directly to the viewer, we’re in no doubt of the message – use better plasterboard. We were fortunate to work with a great team at Happy Hour Productions who made the process completely seamless, resulting in a packed day with a great campaign as a result!’ 

To see all five videos, check out Siniat’s website.

 The online videos are being supported by an integrated campaign that includes online advertising, sponsored placements on leading industry websites and a dedicated area on the brand’s website. 

If you need production support or would like to find out what our years of experience can bring to your briefs then do get in touch.