SunLife, one of the UK’s leading financial services companies, launched their latest insurance offering which is guaranteed to get people talking. Launched on April 1st their Guaranteed Sun Insurance product is just what fans of staycations and British Summertime have been waiting for, and we were thrilled to create the online advertising campaign to launch this much needed new insurance product.
Developed by Happy Hour and SunLife’s content team, filmed on location locally in Brean, and fully post-produced in our Bristol Office, the fun TV commercial-style advert, showcases SunLife’s unique solution to the problem of unpredictable great British weather. Available from just £4.99 a month, Guaranteed Sun Insurance provides the ability to unleash ‘the Sun’s full 4.26 million metric tons per second of energy, directly to you and your family’s faces’ even on the cloudiest days, allowing families to enjoy the holiday they’d planned.
This new product is being launched at the ideal time as people prepare for their summer holidays, though the advert notes that the plan does not fully function in rain, but would at least provide a rainbow. Enquirers will even receive a free SunLife umbrella ‘just in case’.
This launch comes amid growing consumer demand for alternative insurance solutions and the Guaranteed Sun Insurance will become a part of SunLife’s suite of existing products and services that focus on improving life after 50.
This is not the first time we’ve helped SunLife advertise the launch of their more unusual new insurance products. Check out some previous ads, also launched on 1st April in previous years:
Courtesy Pet Cover
We’ve been producing social media videos for SunLife, in addition to their TV adverts, for years now and always enjoy working with them to create fun, memorable ideas that engage with their audience.
If you’ve got an idea for a fun social video campaign, or want to talk through different ways to market your brand online then get in touch – we’d love to work with you too.
Legal Disclaimer: Happy Hour takes no responsibility for any consumer being able to purchase Guaranteed Sun Insurance, and no responsibility as to the success of any said product actually working…