The latest commercials for QuickQuid’s ‘Order Restored’ campaign are now airing. Created and produced by Happy Hour Productions, the 30 and 10 second spots feature the familiar freeze frame scenario that highlights how a short-term loan from QuickQuid can help cover life’s little emergencies. The first new TV commercial features a setting that will be familiar to many, trying to corral the kids through the weekly shop as disaster strikes at home.
This commercial is one of three new creative routes for the ‘Order Restored’ TV campaign, originally launched in 2015. The new ads maintain QuickQuid’s strong brand position and recognisable identity and like with the previous commercials, we wanted this ad to focus on relatable ‘real people’ in realistic and familiar scenarios. It’s important to show that anyone can experience unexpected bumps in the road where short-term financial help is required to restore order.
The supermarket commercial featured a set build and a carefully choreographed freeze frame sequence which involved additional visual FX work as well as clever props (check out the oranges) and in-camera trickery. A Steadicam AR Omega rig was used to seamlessly weave around our actors in our own elaborate version of the mannequin challenge.
The new commercials were directed by Michael Wright and filmed at The Bottle Yard Studios in Bristol.
Take a peek behind the scenes below…
We have been making engaging DRTV commercials that really drive results for over 13 years. You can rely on our award winning team to think outside the box and bring new creative ideas to your brands. So if you’re thinking about TV advertising or video marketing to boost your brand get in touch.
SunLife, one of the UK’s leading financial services companies, launched their latest insurance offering which is guaranteed to get people talking. Launched on April 1st their Guaranteed Sun Insurance product is just what fans of staycations and British Summertime have been waiting for, and we were thrilled to create the online advertising campaign to launch this much needed new insurance product.
Developed by Happy Hour and SunLife’s content team, filmed on location locally in Brean, and fully post-produced in our Bristol Office, the fun TV commercial-style advert, showcases SunLife’s unique solution to the problem of unpredictable great British weather. Available from just £4.99 a month, Guaranteed Sun Insurance provides the ability to unleash ‘the Sun’s full 4.26 million metric tons per second of energy, directly to you and your family’s faces’ even on the cloudiest days, allowing families to enjoy the holiday they’d planned.
This new product is being launched at the ideal time as people prepare for their summer holidays, though the advert notes that the plan does not fully function in rain, but would at least provide a rainbow. Enquirers will even receive a free SunLife umbrella ‘just in case’.
This launch comes amid growing consumer demand for alternative insurance solutions and the Guaranteed Sun Insurance will become a part of SunLife’s suite of existing products and services that focus on improving life after 50.
This is not the first time we’ve helped SunLife advertise the launch of their more unusual new insurance products. Check out some previous ads, also launched on 1st April in previous years:
Courtesy Pet Cover
We’ve been producing social media videos for SunLife, in addition to their TV adverts, for years now and always enjoy working with them to create fun, memorable ideas that engage with their audience.
If you’ve got an idea for a fun social video campaign, or want to talk through different ways to market your brand online then get in touch – we’d love to work with you too.
Legal Disclaimer: Happy Hour takes no responsibility for any consumer being able to purchase Guaranteed Sun Insurance, and no responsibility as to the success of any said product actually working…