Blog

Happy Hour launch Patient Protection’s first TV advertising campaign

  • Author Sarah Walker
  • Category DRTV, TV Adverts
  • Published

This autumn some of the Happy Hour team headed to a beautiful country house in Abbots Leigh to shoot the first TV advertising campaign for Patient Protection.

Patient Protection are a law firm dedicated to handling claims for people who have been subject to medical negligence. The quick turnaround TV advertising campaign aimed to launch the company to a new audience and introduce their caring, compassionate, customer-centric approach to aiding customers make successful claims. They aim to ensure all their customers have a positive experience with them.

The commercial focused on the patients to show that Patient Protection really puts them first. While we never see the face of the Patient Protection character they are always there supporting and aiding the patient.

We were lucky enough to only need one filming location and thanks to being able to film in every downstairs room of the house we got a great variety of looks from one home.

This commercial was directed by Matt Harris-Freeth and the DOP was Sarah Edwards who helped us capture the soothing warm visuals of the ad. Matt had this to say about the experience, “‘With You All The Way’ is about the support customers receive from Patient Protection. It was important that the ad had an overriding sense of hope and caring and that the brand identity was clear and confident.

By seeing scenes of patients at different stages after a medical mistake and the patient protection character always there to offer support, we were able to show a journey of how people’s lives are able to be made positive again. This was brought to life by strong, believable performances from our actors.

The brand colours were threaded into the ad through the patient protection character’s costume and it was important to me that this was just the right balance and that it didn’t draw the attention away from the patient characters as they are the main focus. 

It was a really enjoyable experience and a pleasure working together with such a professional and talented team.”

Happy Hour have been making DRTV and brand TV commercials for over 13 years and our award winning team love coming up with creative ways to bring brands to new audiences and tell their stories. If you are thinking about advertising on TV or would like some information on how video marketing can help your brand do get in touch.

 

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