Month: November 2016

Happy Hour launch Patient Protection’s first TV advertising campaign

Posted in: DRTV, TV Adverts

This autumn some of the Happy Hour team headed to a beautiful country house in Abbots Leigh to shoot the first TV advertising campaign for Patient Protection.

Patient Protection are a law firm dedicated to handling claims for people who have been subject to medical negligence. The quick turnaround TV advertising campaign aimed to launch the company to a new audience and introduce their caring, compassionate, customer-centric approach to aiding customers make successful claims. They aim to ensure all their customers have a positive experience with them.

The commercial focused on the patients to show that Patient Protection really puts them first. While we never see the face of the Patient Protection character they are always there supporting and aiding the patient.

We were lucky enough to only need one filming location and thanks to being able to film in every downstairs room of the house we got a great variety of looks from one home.

This commercial was directed by Matt Harris-Freeth and the DOP was Sarah Edwards who helped us capture the soothing warm visuals of the ad. Matt had this to say about the experience, “‘With You All The Way’ is about the support customers receive from Patient Protection. It was important that the ad had an overriding sense of hope and caring and that the brand identity was clear and confident.

By seeing scenes of patients at different stages after a medical mistake and the patient protection character always there to offer support, we were able to show a journey of how people’s lives are able to be made positive again. This was brought to life by strong, believable performances from our actors.

The brand colours were threaded into the ad through the patient protection character’s costume and it was important to me that this was just the right balance and that it didn’t draw the attention away from the patient characters as they are the main focus. 

It was a really enjoyable experience and a pleasure working together with such a professional and talented team.”

Happy Hour have been making DRTV and brand TV commercials for over 13 years and our award winning team love coming up with creative ways to bring brands to new audiences and tell their stories. If you are thinking about advertising on TV or would like some information on how video marketing can help your brand do get in touch.

behind the scenes on the patient protection TV advertising campaign shoot behind the scenes on the patient protection TV advertising campaign shoot

Happy Hour line up festive idents for Park

Posted in: TV Adverts, Video Marketing

It’s beginning to look a lot like Christmas. The John Lewis advert has aired so that means the holiday countdown has officially begun. We partnered with our old friends Park Christmas Savings to create their fun, festive sponsorship idents for YourTV.

This shoot was a really fun one to work on, our studio space turned into Santa’s workshop with Happy Hour crew icing gingerbread men, decorating Christmas trees and fashioning snowmen.

The idents, directed by Michael Wright, showcase Park’s sense of fun with the humourous take on a police line-up tying in with the ‘lining up a magical Christmas’ strapline.

Idents are not just a great way to boost awareness of your brand but are also a creative way to test a variety of different video formats and styles in preparation for a full TV advertising campaign. To find out more about idents and how Happy Hour can produce video content for your brand get in touch.

Take a look behind the scenes of this festive shoot…

11 types of corporate video, and why you need to be using them

Posted in: Video Marketing

Tags: , ,

 

11 types of corporate video and why you need to be using them

Corporate video is a great way to communicate with a variety of audiences in an interesting way. As well as being more engaging than large blocks of text it’s also far more effective in conveying key messages clearly and succinctly. Including video on a landing page can increase conversions by 80% and 59% of executives would rather watch a video than read text.*

We’ve come up with 11 types of corporate video you can create and why you should already be using them.

1.      Brand video

This is the video that should sit on your homepage or About Us page. It needs to encapsulate your brand in one short, catchy video. You could use it to tell your brand story, highlight your values and what you stand for, or simply state what you do, why and how you are different from your competition. This should be the flagship piece of video content that communicates clearly to your customer who you are and why they should be looking at your site.

Danone use a lengthy brand film to tell their story, we created this film using a combination of stock footage, animation and their more recent advertisements. As a brand with history it’s a great way to tell visitors to their site more about who they are.

2.      Conference / Exhibition film

If you are planning to showcase at a conference or exhibition this film is the one you screen at your stand. Whether you display it on a full size TV screen or show it on a laptop this film needs to explain who you are and why you are exhibiting. Unlike the film above, this video can be more in depth in terms of products or services you provide. You know the types of people who will be attending the conference or exhibition so you can make sure you tailor your video to give them the kind of information they will be seeking. Often animations which incorporate text and graphics work well for this type of video.

Below is a film we made for Great Ormond Street Hospital to show at The Friendship Ball. The purpose of the film was to encourage the attendees to donate whilst educating them on how their money is actually making a difference.

3.      Social Media Videos

Have you noticed that your social feeds are dominated with images and videos? And that any text updates you share just seem to get lost in the scroll? This is because, apart from not standing out as much, the algorithms on some social channels such as Facebook ensure video content is more likely to be served to your followers. Social media videos are short, often emotive videos that encourage your audience to share them. These videos don’t necessarily have to be focused on one of your products or services however, they need to be on brand. Even creating videos that tie into specific events or news, such as the Olympics, work well to bring your brand to the front of people’s minds.

Here’s a social media video we created for SunLife, as part of their ongoing ‘welcome to life after 50‘ campaign. We’ve made a lot of these short social media videos for SunLife, each one showcasing an inspiration over 50 years old. This one of tattooist Doc Price has 2.7 million views and over 36 thousand shares. 

 4.      Email video

Putting video in an email leads to 200-300% increase in click through rate (CTR). If that wasn’t enough just using the word ‘video’ in a subject line boosts open rates.** A lot of email services including Gmail cannot currently play embedded videos so a good way to include video that you are sure your recipient can view is to use a screen shot of the video with a play button graphic on top. Hyperlink this image to a dedicated holding page for the video, either on your website or a video hosting site, so that when they click it they are taken straight to the video. 

5.      Testimonial videos

You must have lots of great feedback from your clients and customers, raving about your products and services. Maybe they’ve provided you with case studies and quotes which you already share with other prospective customers. A great way to make this testimonial even more compelling is to film it. You can do a simple piece to camera where your clients answer questions about how your product or service helped them. You can also use text or animation to give important information and data about exactly what benefits your brand bought them. These testimonials can then sit on your website, ideally above the fold on a key landing page to help persuade viewers of your credentials. You can also use them in sales pitches and marketing emails.

We created a series of ‘Eligibility Stories’ for TotallyMoney.com. These video interviews featured real customers speaking about their experience using Totally Money and how it helped them, showcasing real, relatable people talking about your product or brand is often far more effective than a written quote or case study.

6.      FAQ videos

Many websites have an FAQ section to answer common queries about their brand, product and / or service. These sections can be text-heavy, long and dry so livening it up with a video it a much more enticing proposition. The video could be an employee answering the questions to camera or even clever animation. Using a video for this part of your website makes it quick and easy for visitors to find the information they need.

7.      Product demonstration videos

After watching a video, 64% of users are more likely to buy a product online* so instead of crafting compelling but long-winded product descriptions why not use video to showcase the product or service and how it works? This is especially effective if you have a lot of different features that can be hard to explain. Videos of this type can feature an actor or employee showing the product, an animation or even a whiteboard animation style video.

For Nuaire, market leaders in ventilation solutions, we created a video that explained how their Drillmaster Eco range of Positive Input Ventilation products works. It’s a complex product so animation was a great way of explaining the features and benefits in an easy to understand way. 

8.      Internal communication video

If there is important information that you regularly need to convey to your employees then perhaps creating a series of video resources would be more convenient. These could be used as induction videos to introduce new recruits to the company history and procedures or even videos to explain your brand identity and guidelines.

This video for Nationwide won several awards, and was used as part of their internal diversity training.

9.      Recruitment video

A recruitment video is a great way to entice applicants. Showing them your offices, giving an insight into the company culture and explaining in detail the role via video sets you apart from other job adverts. It also allows you to give potential applicants more information about the company without them having to read a long job description. Videos like this work really well if you want to widen your search and use non-traditional channels such as social media to reach more people.

Starbucks have a great video that highlights the career successes of some of their team who started as interns or graduates. The video ends showing a link to their careers page. Any potential employee would get a lot from this video about what Starbucks is like as an employer and what sort of roles they might get.

10.   Training videos

Having training videos make learning internal procedures and programmes so much easier for new members of your team. These types of videos are ideal for teaching security and compliance elements of the role as well.

For example, we created an animated video for De La Rue to explain their new cloud-based finance system. The video gives enough of an overview of the new process whilst directing the viewer to find further information. A video can be a great way to make policy training more engaging. 

11.   Showcase your responsible endeavours

Corporate Social Responsibility is a big part of many companies’ culture and ethos. Showing what initiatives your brand spearheads or takes part in is a great way to show potential clients and customers a little bit more about who you are and what you stand for. Many people take a companies’ ethics into account when choosing who to do business with, so showing what you do to make a difference in the world is a good way to build trust.

Samsung partner with a volunteer organisation to bring solar power to areas where electricity is scarce. This video shows the benefits that initiative brings.

Here are just 11 types of corporate video you could be making but of course there are so many more. For an example of the types of corporate videos we have made take a look at our showreel, and if you’d like talk to us about your own video requirements do get in touch.

 

* http://blog.hubspot.com/marketing/video-marketing-statistics#sm.00000vak581a6kfldzrkv9pl89xyt

** http://blog.hubspot.com/sales/subject-line-stats-open-rates-slideshare#sm.00000vak581a6kfldzrkv9pl89xyt