Happy Hour Productions’ latest TV advert is now live. We were delighted to partner with California Shutters to launch their first TV campaign, bringing their brand to new audiences and conveying their key messages.
The light-hearted 30 second advert airing now on TV highlights the cost-saving benefits of buying from California Shutters and how their DIY installation is “easy, like a Californian.”
This campaign aims to take the fear out of DIY and quashes the misconception that installing your own shutters is difficult. Mr California, the all-American, laid back, confident presenter highlights the brand’s extensive choice and range of support resources available to any would-be shutter fitters. Ordering and installing shutters yourself saves money that would traditionally be spent on salespeople and fitters, these savings are part of what makes California Shutters one of the market leaders as this campaign highlights.
The ad was directed by Michael Wright and filmed in and around Bristol. The DOP was Mark Stubbs and all post production was carried out in-house at Happy Hour’s Bristol production office.
Michael explains that “With California Shutters it was important to express the ease and flexibility of the product but also the great look of the shutters which we achieved through the lighting and the production design. Of course it’s not every day I have to ask the actor to climb in through the window of the set but, at least he was able to catch the tape measure!”
Murray Clark Director of California Shutters was thrilled with the experience of creating the campaign. “From the get go, we knew we’d made the right choice by selecting Happy Hour to handle the creative for our first foray into TV. The entire team have been supportive and patient throughout and nothing has been a problem when we’ve looked to gain better understanding or changed direction with our creative desires. We’re thrilled with the end result which has surpassed our expectations at the start of the project.”
If you are thinking about using TV advertising to bring your brand to a wider audience get in touch to talk to us about your objectives and how we can help.